Scroll through to discover the latest and greatest fashion launches


Emirates Man rounds up the latest fashion launches, hero buys, and new store openings to explore for the warmer days.

Bookmark this page and keep checking for new fashion launches, updates and must-buys from your favourite brands – international and homegrown – for a wardrobe refresh.

Scroll through to discover the latest and greatest fashion launches.

HUGO BOSS x David Beckham announces a multi-year design partnership

Over multiple seasons, the collaboration will include capsule and seasonal collections with a focus on formal and casualwear designed and curated by one of England’s most successful football players.

“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” says David Beckham

The first collection will be available in Spring/Summer 2025

Kvadrat x Raf Simons launches at THAT Concept Store

Following a nine-year collaboration, Kvadrat and Raf Simons ventures to a new category: lifestyle accessories. Introducing The Shaker System, a home concept that celebrates utility, transforming order with an artistic flair. The collection includes a shaker system, leather magazine straps, leather sleeves, leather mirror tray, bathrobes, beach towels, and more in four signature colours: off-white, black, dark green, and pink.

Available in-store and online at THAT

Rimowa debuts a limited edition collaboration with Aimé Leon Dore

Rimowa unveils a collection in collaboration with New York-based menswear brand Aimé Leon Dore that pays homage to the Maison’s golden age of travel in the early 20th century. Featuring the RIMOWA x Aimé Leon Dore Chest and RIMOWA x Aimé Leon Dore Cabin, the pieces lend an old-world vibe with a modern sensibility through Aimé Leon Dore’s signature green hue. Brown leather handles and straps as well as co-branded logo badges and a bespoke nylon lining with a unique Ancient Greek pattern, a signature Aimé Leon Dore artwork complete the design.

Available in-store and online at Rimowa

LA-based menswear brand AMIRI opens second boutique in Dubai

In 2022, founder and creative director Mike Amiri marked the brand’s first retail presence in Dubai with an exclusive “Dubai Palm Tree” collection inspired by the Date Palma.

Further strengthening its brand strategy within the region, the LA-based menswear label expands into its second retail boutique located in Mall of Emirates. The 3,100 square-foot space translates the brand’s Californian sensibilities, incorporated with touches of West Coast skate and music culture influences across the boutique. Two custom artworks by LA-based artist Jason Reyok are exhibited in-store.

Mr. Porter’s summer campaign is a masterclass in laidback luxury

Luxury e-commerce platform, Mr. Porter kicks off warm weather dressing with its “Set for Summer” campaign showcasing the latest collections from go-to and hard-to-find brands such as Brunello Cucinelli, Loewe to Cherry LA, Bode, and Kapital. Whether you’re on the hunt of poolside lounging outfits to vacation essentials, the well-curated edit ensures this summer will be your best-dressed yet.

Available to shop the online at Mr. Porter

New Balance debuts Grey Day collection new sneaker styles for Grey Days

Throughout May, cult-cool label New Balance celebrates Grey Days with a collection that spotlights its timeless signature colour and brand legacy alongside a host of brand activations such as events and pop-ups.

Available in-store and online at New Balance

Les Benjamins unveils its Bodrum-inspired Resort 2024 collection

Named “Mediterranean Summer Breeze”, the Turkey-based luxury label took inspiration from the Mediterranean sea, warm summer breeze, and life on the ocean for a nautical approach to streetwear. Spanning menswear and womenswear, it showcases an earth colour palette and nature-inspired prints and details such as olive and orange trees, Sargı Nakış embroidery, and tassel designs – synonymous with Bodrum’s Seventies roots.

Available in-store and online at Les Benjamins

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Images: Supplied


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