Global independent experiential agency Collaborate has announced the arrival of Stuart Parker as head of innovation. This newly created role will help ambitious brands accelerate growth in new places and spaces.

Stuart’s brief is to anticipate the future needs of Collaborate clients, their categories  and the activation market. He will also navigate emerging technologies with purpose across the agency’s creative work.

Chris Ambidge, commercial director, Collaborate Global said: “Modern day experiential is driving brand affinity and longer-term consumer engagement. As an agency, it’s crucial we stay at the forefront of trends to prepare our clients for the future. We’re delighted to welcome Stuart. He has a future-first mindset with remarkable contacts, experience and knowledge to navigate the bright future of brand activation.”

Stuart brings over 20 years of stellar expertise in business development, partnerships and creative marketing across industries including sports, events, technology, media, automotive and FMCG.

He joins from The Founder’s Forum Group, where he shaped the vision for live events for the global community of pioneering founders, CEOs, investors and technology leaders, as head of content for event programmes.

Prior to that, Stuart spent ten years at The Goodwood Group as sponsorship director and head of technology sales playing a pivotal role helping Goodwood Festival of Speed embrace technology. He created and launched Future Lab, the cutting-edge tech showcase, and Nucleus, a high level leadership gathering across the automotive and mobility industries.

Stuart commented: “Collaborate has shaped a fresh and innovative approach to experiential – combining brilliant production expertise and strategic savviness. I love the team’s energy, creative drive and commitment to delivering something unique for clients. I can’t think of a better team to be working with.”