Adapted from a press release.

The UK’s Pet Industry Federation (PIF) announced 14 finalists for its Innovation of the Year Award, set to headline its Business of Pets conference in June.

The award welcomed entries from across the pet sector, spanning product, service and technology innovations.

Sponsored by Worldpay and scheduled to take place from 5-6 June at the Cranfield Management Development Centre near Milton Keynes, the Business of Pets conference offers a prime platform for finalists to showcase their innovations and connect with potential investors. The winning innovation will be announced on 8 June.

“The response to our Innovation Award exceeded expectations in both quantity and quality,” said Nigel Baker, CEO of PIF. “Our panel faced a challenging task in judging the submissions. We are looking forward to the finalists’ presentations at our conference next month and hope this opportunity will open up new avenues for them.”

Pet food and treats finalists included Boil and Broth’s dehydrated pork bone broth, Hemp Heros Calming Dental Sticks, PAWD Drinks, Pawer Water and Wonderful World of Treats.

The Business of Pets conference features a lineup of speakers and engaging sessions that will provide attendees with the tools and knowledge to excel in the competitive pet market.