Mumbai: Noise, a smartwatch and connected lifestyle brand, today announced its acquisition of AI-powered women’s wellness platform SocialBoat for an undisclosed amount. This strategic move is part of Noise’s broader strategy to advance innovation in smart rings.

The acquisition Noise is aimed to expand its tech offerings and build specialised innovation prowess for its premium flagship smart wearable, Luna Ring. Leveraging SocialBoat’s expertise in AI and women’s health, Noise aims to redefine consumers’ experience of its smart ring, by strengthening the health tracking analytics. It will now be able to integrate AI to ensure overall wellbeing of the women cohort as well, enabling them to achieve their full potential and ‘rise to brilliance’.

SocialBoat, a start-up with expertise in AI and women’s health, was India’s highest-rated app in the women’s health category. The platform’s AI-powered algorithms analyze data from various sources, including wearables, to offer personalised recommendations for nutrition, fitness, menstrual health, and overall well-being.

The announcement aligns with Noise’s recent introduction of AI (Artificial Intelligence) feature in its Luna Ring, making Noise the first brand globally to bring AI into a smart ring. This move underscores Noise’s commitment to elevate innovation in the smart ring space, making Luna ring the most efficient wellness companion for users.

As part of the acquisition, Swapnil Vats, co-founder, CEO SocialBoat has joined Noise’s innovation team. His experience in leveraging AI in the wellness domain will help Noise elevate Luna Ring’s advanced health and fitness metrics.

Amit Khatri, co-founder, Noise, said, “We firmly believe that this strategic acquisition will propel innovation in Luna Ring. Luna Ring was launched to transform the lives of users profoundly and in our commitment to nurturing the Luna ecosystem, we recently brought AI to Luna Ring, becoming the first brand to enable smart rings with AI. We will continue to take steps to further enhance the overall smart wearable experience.”