Israeli fashion powerhouse FOX is in the final stages of sealing a deal with the singer. For the fashion house, no one fits the bill better than Golan, who has captured the heats of the nation after facing a torrent of bullying, hatred and ridicule from the European audience and her fellow contestants in the hostile Swedish city of Malmö.
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Eden Golan in the Natural Formula shoot
(Photo: Noa Wolfson)
Should these negotiations conclude successfully, Golan will become the brand’s new face. This won’t be her first venture into the world of endorsements—since her triumphant return from Sweden, she has already been featured in a campaign for the hair care brand Natural Formula.
(Eden Golan performing ‘October Rain’ in central Tel Aviv for hostage families)
Back in January, it was first reported that FOX was bidding farewell to its previous presenters: Maya Wertheimer, Maor Schweitzer and Ofer Hayun, after a collaboration of two and a half years. Another long-standing presenter, Dana Frieder, also stepped down alongside them.
As of now, it remains uncertain whether Golan will headline the campaign solo or be joined by other models.