KYLIE Jenner has secretly filed two trademarks for Khy, her latest jewelry company.
The U.S. Sun can exclusively reveal the Kardashian star has started a new company, K Brand Inc., and filed trademarks for Khy and Khy Studios.
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Kylie, 26, incorporated K Brand Inc. in February 2023 and filed trademarks for Khy and Khy Studios under the company name in May 2023.
The young entrepreneur’s plans for Khy include providing goods pertaining to: “Bracelets; Earrings; Jewelry; Watches; Key chains; Necklaces; Rings; Body jewelry; Costume jewelry.”
However, Kylie won’t stop there, as the trademark outlines plans to sell bags, wallets, loungewear, clothing, lingerie, and more.
The in-store retail shops and online stores plan to feature: “Apparel, footwear, handbags, jewelry, fashion accessories.”
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Khy Studios’ trademark outlines the same plans as Khy.
The registered agents for K Brand Inc. told The U.S. Sun: “We are the agent for service of process for K Brand Inc., we are not involved in their day to day operations.”
OH MY, KY!
Kylie surprised fans with the new sneaky brand by sharing a sly announcement on her Instagram.
The star took to her feed and posted a single photo of herself sitting on a carpeted floor wearing a black trench coat and red stilettos.
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She captioned the photo: “Meet Khy,” and tagged a new Instagram account on the image.
The Instagram account for Khy included only one photo.
Kylie stood with her back to the camera and wore a black trench coat, black heels, and her hair tied back in a low bun.
The post was captioned: “Coming soon. Sign up at khy.com.”
Khy’s website used the same photo of Kylie from the back and provided no information on the brand.
The link only prompted fans to sign up for more information via a news list.
Kylie linked the website on her personal Instagram account’s bio but has not confirmed any additional information about the brand.
MANE EVENT
Earlier this year, Kylie filed 30 additional trademarks under her personal name brand.
The U.S. Sun reported she filed various trademarks under the names Kylie Hair, Kylie Hair by Kylie Jenner, Kylie Baby, Kylie Baby by Kylie Jenner, Kylie, and Kylie Jenner on May 15.
Back in March, The U.S. Sun reported Kylie filed a new trademark for the name of her cult-favorite lip product, Gloss Drip.
Gloss Drip is joining the beauty mogul’s seven other Kylie Cosmetics products, including Kylie Lip Kit by Kylie Jenner, Kybrow, Kyliner, Kyshadow, Kylighter, Kylash, and Glitter Eyes.
The Kardashian star tends to brand everything off of her first name, although the Glitter Eyes and now Gloss Drip products appear to be the anomaly.
The Hulu star hasn’t only had her eyes set on the beauty industry: She also has plans to relaunch Kylie Swim.
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Last year, The U.S. Sun reported Kylie filed five new trademarks for the brand after they were “dismissed” on July 11, 2022.
Kylie was originally scheduled to reactivate her trademarks for the swimwear line on July 25; however, the applications weren’t processed until October 24.
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