When it comes to James Dolan and the New York Knicks, it all stays in the family. On Tuesday, Madison Square Garden Sports announced that Sphere Entertainment will become the Knicks’ official jersey patch partner for the 2023-24 season. Dolan is the owner of both companies. 

Terms of the jersey patch deal were not disclosed, but the patch is set to debut on Wednesday when the Knicks host the Boston Celtics for their season opener. Both home and away jerseys will have the patch, as well as practice jerseys, warm-up shirts and Knicks jerseys sold to fans at Madison Square Garden and online.

“The MSG family of companies has an unrivaled portfolio of premium assets, and we are committed to ensuring that the strength of our brands and unique global reach continue to benefit one another in powerful ways,” David Hopkinson, president & COO of MSG Sports, said in a statement. “This pairing brings together two globally-recognized brands — a revolutionary new venue that is literally changing the way people experience live entertainment, and one of the most recognized franchises in professional sports — to create an innovative partnership at the intersection of sports and entertainment.”

The NBA’s jersey patch sponsor program has been around since the 2017-18 season. The Knicks used to have a Squarespace patch, but the team did not have an advertiser patch last season. 

Sphere, located just off the Las Vegas Strip, was unveiled earlier this year. It is a unique music and entertainment structure that stands at 366 feet tall and 516 feet wide. It took four years and $2.3 billion to get built, so it’s reasonable that Dolan wants his basketball team to show it off — even if the structure is across the country.