The skincare industry in India is booming thanks to the accessibility of various domestic and international brands. The rise of Korean skincare, skin cycling, and other wellness trends on social media have further propelled this boom. However, when it comes to self-care, experts suggest focusing on what your skin really needs, rather than going by what’s trending.
Dermatologist-approved personalised skincare routines are effective
Anamika Agarwal, a working professional who previously tried an online skincare regime, says, “I included social media-recommended products with retinol and collagen in my routine, but didn’t see a difference. I just ended up spending a lot of money every month until I went for a consultation, and identified my skin type and what it really needs.” On this, Dr Reshma T Vishnani, consultant dermatologist, trichologist and aesthetic dermatologist at Kokilaben Dhirubhai Ambani Hospital Mumbai says, “Patients who come to us are often inspired by social media trends and use a mix of over-the-counter products that don’t change their skin condition. Not knowing how to use these products effectively is a big concern.” She adds, “Improper use of retinoids and other strong AHA and BHAs can also accelerate ageing and damage. It’s best to consult a dermatologist who can provide a personalised skincare routine.”
Is skin minimalism the way forward?
According to a 2024 skincare trend prediction released by board-certified dermatologists from US Dermatology Partners, skin minimalism is on the rise. This trend follows the less-is-more mindset and highlights the importance of a simple yet effective skin-care routine. “The more products there are in your routine the more likely it is that your skin will get sensitive to one or more ingredients. You can get an allergic reaction with a minimalist skincare routine too, but it will be easier to track down the culprit,” says Dr Satish Bhatia, MD, board-certified dermatologist, Indian Cancer Society, Mumbai. He also adds that investing in minimal products can help you save time, money, and storage and can also improve the skin’s natural radiance.
Wrong products can cause:
- Irritation and allergic reactions
- Acne and breakouts
- Dryness and dehydration
- Increased sensitivity
- Hyperpigmentation
- Long-term damage
Signs to look out for before trying serums and actives:
- Dryness and rough texture indicate reduced skin cell turnover and loss of moisture
- Wrinkles and fine lines are early signs of ageing and collagen loss
- Hyperpigmentation, age spots or sunspots require retinol’s exfoliating properties
- Loss of firmness suggests declining collagen levels
(As shared by Dr Pooja Aggarwal, senior consultant, dermatology at Artemis Hospitals)
When should you include retinoids and collagen in your skincare routine?
According to Dr Pooja Aggarwal, senior consultant, dermatology, at Artemis Hospitals, the suitable age to use certain skincare ingredients depends on multiple factors. “Collagen products can be introduced in the mid-20s when you see fine lines, dullness, and loss of skin elasticity. Retinol, a form of vitamin A, is generally recommended from late 20s to early 30s to tackle lines, uneven skin tone or acne. It’s advisable to start with a lower concentration of retinol.”