PENN Entertainment announced today that it plans to rebrand eight of its retail sportsbooks in sports-centric markets to ESPN BET.  The upcoming brand conversions will help to further brand connectivity and create meaningful cross-sell opportunities between the casino and ESPN BET.

Each sportsbook features a premium viewing area and dining options, providing a unique experience for sports fans to be able to keep up with all the action. The list of properties that will be rebranded as “ESPN BET Sportsbook” includes:

Estimated to open in August 2024

• Hollywood Casino at Kansas Speedway (KS)
• L’Auberge Casino & Hotel Baton Rouge (LA)
• Plainridge Park Casino (MA)

Estimated to open in September 2024

• Hollywood Casino Columbus (OH)
• Hollywood Casino Perryville (MD)
• Hollywood Casino Toledo (OH)
• L’Auberge Casino Resort Lake Charles (LA)
• Margaritaville Resort Casino Bossier City (LA)

The first ESPN BET branded retail sportsbook opened at Hollywood Casino at Greektown in Detroit in April.