Charlotte Tilbury’s new mascara dubbed a ‘do it all’ by supermodel Jourdan Dunn


Supermodel Jourdan Dunn has found a new mascara that “does it all” for what she is looking for and she’s obsessed with it – it’s the Charlotte Tilbury Exagger-Eyes Volume Mascara.

The luxury makeup brand dropped their fourth mascara creation online today, claiming to deliver 28 hours of volume and curl. Promoted in a bold campaign inspired by Film Noir, the 34-year-old model joined brand ambassadors Kate Moss and Charlotte’s niece, Bella Tilbury as they transformed into femme fatales.

According to the experts at Charlotte Tilbury, the Exagger-Eyes Volume Mascara, priced at £28, works like a stylist for your lashes as it “hugs, grips and separate” lashes for instant root-to-tip volume with curl effect.

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Jourdan revealed her thoughts after shooting the campaign: “I always feel more confident when I’m wearing mascara and Exagger-Eyes Volume Mascara is the only one I’ve worn since! I have finally found the one!

It's packaged in an art deco-inspired glass bottle


It’s packaged in an art deco-inspired glass bottle

“I don’t have to compromise on volume to get curl or ditch curl for length – it does it all! My eyes looked bigger and brighter instantly, which is so important on camera – as a model, I always want to captivate my audience and Exagger-Eyes empowers me to do that! Obsessed, Charlotte! Obsessed!”

Housed in an art deco-inspired glass bottle, founder Charlotte said the design actually “helps to maximise the volume performance” and prevents it from drying out everytime you use it while the ergonomic design is easy to use.

The formula is infused with lash-plumping polymers that coat every single lash for nine times more volume after just one coat while the vinyl-black inspired pigments create the illusion of bigger and brighter eyes.

Charlotte Tilbury said the results are immediate after one coat of mascara


Charlotte Tilbury said the results are immediate after one coat of mascara

Kate Moss was also impressed by the new mascara, sharing: “When Charlotte told me that the volume and curl lasts for 28 hours, I didn’t believe her, but we went out dancing after the shoot and it did not budge, smudge or flake.”

The Exagger-Eyes Volume Mascara, £28, is available to purchase on Charlotte Tilbury website today. For a budget option, Babe Original’s Enriching Mascara is peptide-infused makeup that hydrates and lifts your lashes. Elsewhere, Makeup Revolution’s Wispify False Lash Mascara is a vegan option loved by celebrities like Amanda Holden.


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