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Universal Pictures’ ‘Twisters’, a modern sequel to the 1996 blockbuster, showcases Comcast NBCUniversal’s commitment to sustainability in filmmaking. The movie incorporates cutting-edge climate and tornado science, featuring consultations with real-life tornado experts. It highlights the expanding ‘tornado alley’ and the challenges in predicting these events.
The film also promotes climate solutions, showcasing Oklahoma’s wind energy industry. As part of Universal’s GreenerLight Program, ‘Twisters’ implemented various sustainability measures during production, including using mobile batteries and solar-powered trailers. The movie received a Green Seal from the Environmental Media Association for its sustainable production efforts.
Il film ‘Twisters’ della Universal Pictures, un sequel moderno del blockbuster del 1996, mostra l’impegno di Comcast NBCUniversal per la sostenibilità nel filmmaking. Il film incorpora scienze all’avanguardia sul clima e sui tornado, con consultazioni con esperti di tornado reali. Sottolinea l’espansione del ‘tornado alley’ e le sfide nella previsione di questi eventi.
Il film promuove anche soluzioni climatiche, mettendo in evidenza l’industria dell’energia eolica dell’Oklahoma. Come parte del GreenerLight Program di Universal, ‘Twisters’ ha implementato varie misure di sostenibilità durante la produzione, tra cui l’uso di batterie mobili e rimorchi alimentati a energia solare. Il film ha ricevuto un Green Seal dall’Environmental Media Association per i suoi sforzi nella produzione sostenibile.
‘Twisters’ de Universal Pictures, una secuela moderna del exitoso film de 1996, demuestra el compromiso de Comcast NBCUniversal con la sostenibilidad en la producción cinematográfica. La película incorpora ciencia de clima y tornados de vanguardia, contando con consultas de expertos en tornados de la vida real. Destaca la expansión del ‘tornado alley’ y los desafíos para predecir estos eventos.
El filme también promueve soluciones climáticas, presentando la industria de energía eólica de Oklahoma. Como parte del GreenerLight Program de Universal, ‘Twisters’ implementó varias medidas de sostenibilidad durante su producción, incluyendo el uso de baterías móviles y remolques alimentados por energía solar. La película recibió un Green Seal de la Environmental Media Association por sus esfuerzos de producción sostenible.
유니버설 픽쳐스의 ‘트위스터스’는 1996년 블록버스터의 현대적 속편으로, 컴캐스트 NBC유니버설의 지속 가능성에 대한 헌신을 보여줍니다. 이 영화는 최첨단 기후 및 토네이도 과학을 포함하며, 실제 토네이도 전문가들과의 상담을 특징으로 합니다. ‘토네이도 골짜기’의 확장과 이러한 사건을 예측하는 데 있어서의 도전을 강조합니다.
영화는 또한 기후 솔루션을 홍보하며, 오클라호마의 풍력 에너지 산업을 보여줍니다. 유니버설의 GreenerLight 프로그램의 일환으로 ‘트위스터스’는 제작 중에 모바일 배터리 및 태양열 트레일러를 사용하는 등의 다양한 지속 가능성 조치를 구현했습니다. 이 영화는 지속 가능한 제작 노력을 위해 환경 미디어 협회로부터 Green Seal을 받았습니다.
‘Twisters’ de Universal Pictures, une suite moderne du blockbuster de 1996, illustre l’engagement de Comcast NBCUniversal en faveur de la durabilité dans la production cinématographique. Le film intègre des sciences climatiques et de tornade de pointe, avec des consultations d’experts en tornades. Il souligne l’expansion du ‘tornado alley’ et les défis liés à la prévision de ces événements.
Le film promeut également des solutions climatiques, mettant en avant l’industrie de l’énergie éolienne de l’Oklahoma. Dans le cadre du GreenerLight Program de Universal, ‘Twisters’ a mis en œuvre diverses mesures de durabilité pendant la production, y compris l’utilisation de batteries mobiles et de remorques solaires. Le film a reçu un Green Seal de l’Environmental Media Association pour ses efforts de production durable.
Universal Pictures’ ‘Twisters’, eine moderne Fortsetzung des Blockbusters von 1996, zeigt das Engagement von Comcast NBCUniversal für Nachhaltigkeit in der Filmproduktion. Der Film integriert höchstentwickelte Klima- und Tornado-Wissenschaft und umfasst Konsultationen mit realen Tornado-Experten. Er hebt die Expansion des ‘Tornado Alley’ und die Herausforderungen bei der Vorhersage dieser Ereignisse hervor.
Der Film fördert auch Klimaschutzlösungen und stellt die Windenergieindustrie in Oklahoma vor. Im Rahmen von Universals GreenerLight-Programm hat ‘Twisters’ während der Produktion verschiedene Nachhaltigkeitsmaßnahmen umgesetzt, darunter die Verwendung von mobilen Batterien und solarbetriebenen Anhängern. Der Film erhielt ein Green Seal von der Environmental Media Association für seine nachhaltigen Produktionsanstrengungen.
Positive
- Incorporation of latest climate and tornado science enhances film’s credibility and educational value
- Collaboration with real-life tornado experts and scientific consultants
- Promotion of climate solutions, showcasing Oklahoma’s wind energy industry
- Implementation of sustainability measures during production, reducing fuel, plastic, and waste
- Received Green Seal from Environmental Media Association for sustainable production efforts
09/11/2024 – 02:15 PM
The film is the latest example of Comcast NBCUniversal’s efforts to extend sustainability from the set to the screen through stories that showcase the realities of our world and the possibilities of a more sustainable future.
NORTHAMPTON, MA / ACCESSWIRE / September 11, 2024 / Twisters, from Universal Pictures, Warner Bros., and Amblin, is a current-day chapter of the 1996 blockbuster. The filmmakers were committed to incorporating the latest climate and tornado science into this modern-day story.
The cast and crew were joined by real-life tornado experts throughout production to bring accurate science to the film. This included Kevin Kelleher, former director of the National Severe Storms Laboratory in Norman, Oklahoma, who served as a technical consultant on Twisters as well as the original film. They were also advised by other scientific experts, including NRDC’s Rewrite the Future team who consult across many Universal projects.
Researchers have found that tornado alley – the area of the central U.S. where tornadoes occur most frequently – has been expanding into more highly populated areas of the south-central and southeastern U.S. These changes are making tornadoes more difficult to predict and therefore more difficult for communities to prepare – a dynamic that moviegoers see play out in Twisters. The film partnered with the American Red Cross to support disaster relief efforts.
But it’s not all doom and gloom. Filmmakers also worked to bring modern-day climate solutions into the film, with on-screen representation of Oklahoma’s powerful wind industry – where wind energy accounts for more than 40% of total in-state electricity generation1.
The first film inspired so many people to get into weather science and research. I would love if that would happen with this movie and inspire the next generation of scientists.
– Lee Isaac Chung, Twisters director
Twisters and Universal also went beyond the script to engage audiences. This included creating an in-theater sustainability video featuring Twisters director Lee Isaac Chung to help inspire moviegoers in the weeks leading up to the release, as well as participating in the 2024 Hollywood Climate Summit.
Twisters was one of the first films to be greenlit under Universal’s recently launched GreenerLight Program, an initiative that aims to incorporate sustainability across the entire filmmaking process through development, production, and distribution.
Behind the scenes, Twisters had a dedicated sustainability team focused on reducing fuel, plastic, and waste. This included use of mobile batteries, grid ties, and solar-powered trailers to reduce the need for diesel generators, as well as a no-idling policy for cars and trucks. The team also donated excess food from catering, and set materials went to local organizations such as Habitat for Humanity.
Twisters received a Green Seal from the Environmental Media Association, which recognizes efforts in sustainable production.
1 Source: https://www.eia.gov/state/analysis.php?sid=OK#:~:text=Wind%20and%20natural%20gas%20together,and%20natural%20gas%20fueled%2043%25.
View additional multimedia and more ESG storytelling from Comcast Corporation on 3blmedia.com.
Contact Info:
Spokesperson: Comcast Corporation
Website: https://www.3blmedia.com/profiles/comcast-corporation
Email: [email protected]
SOURCE: Comcast Corporation
View the original press release on accesswire.com
FAQ
What sustainability initiatives did Comcast NBCUniversal implement for ‘Twisters’ (CMCSA)?
Comcast NBCUniversal implemented several sustainability initiatives for ‘Twisters’ (CMCSA), including using mobile batteries, grid ties, and solar-powered trailers to reduce diesel generator use, enforcing a no-idling policy for vehicles, donating excess food, and recycling set materials to local organizations.
How did ‘Twisters’ (CMCSA) incorporate climate science into the film?
Twisters (CMCSA) incorporated climate science by consulting with real-life tornado experts, including Kevin Kelleher, former director of the National Severe Storms Laboratory, and NRDC’s Rewrite the Future team. The film also showcases the expanding tornado alley and the challenges in predicting these events.
What is Universal’s GreenerLight Program mentioned in relation to ‘Twisters’ (CMCSA)?
Universal’s GreenerLight Program, mentioned in relation to ‘Twisters’ (CMCSA), is an initiative aimed at incorporating sustainability across the entire filmmaking process, from development and production to distribution. ‘Twisters’ was one of the first films greenlit under this program.
How did ‘Twisters’ (CMCSA) promote climate solutions in the film?
Twisters (CMCSA) promoted climate solutions by featuring on-screen representation of Oklahoma’s wind energy industry, which accounts for more than 40% of the state’s total electricity generation, showcasing real-world sustainable energy practices.