Foreign media usually come to the event. And this time, despite the shelling in Kyiv, journalists and representatives of international media, both specialized and others, came to the event. Among them were ELLE France, British Vogue, The Guardian, Metal Magazine, Fucking Young! and the global platform Dua Lipa Service 95. In total, more than 40 global media outlets wrote about the event.

‘We are trying to keep the voice of Ukraine heard constantly in the world’, Iryna Danylevska, co-founder and co-founder and CEO of Ukrainian Fashion Week, explains in an interview with the Associated Press.

‘If people are tired of the way politicians sound, tired of pictures where houses are destroyed, where soldiers are wounded, then this new information carries a new message, — she adds. — It’s a message that this is a country of talented people who are being destroyed just because they want to be Ukrainians. Shouldn’t we help them?’