MELKE’s spring-summer 2025 collection, “The Book Fair,” whimsically evoked the nostalgia of Scholastic Book Fairs, capturing the excitement of choosing new reads and quirky school supplies. Designer Emma Gage paid homage to her own school uniform with soft tailoring and relaxed silhouettes throughout the collection, while structured cotton, supple wools, and silks added sophistication to playful details.

A standout piece from the presentation is a yellow striped pencil skirt adorned with real yellow No. 2 pencils at the hem. This skirt was paired with a matching shirt set featuring yellow fringe-like detailing and No. 2 pencil earrings. The playful theme extended past the clothing, with a presentation featuring models asking passersby about their favorite vegetables, a bake sale, and a raffle, alongside many other nostalgic touches.

In a capital marked by a focus on practicality, MELKE’s avant-garde and maximalist approach serves as a delightful reminder of an elementary concept in fashion: having fun.

London Fashion Week

Spring-summer 2025 marked London Fashion Week’s 40th anniversary, and the eccentric capital is not only celebrating its history but looking ahead as well. From folks a part of NEWGEN (a British Fashion Council initiative that aims to support and scale new talent this season in partnership with Pull&Bear) to rising talent showcasing solo, here are the emerging designers moving the needle forward.