This new product offers 24-hour medium buildable coverage and increased hydration. Available in an astonishing 44 shades, think of it as skincare meets cosmetics.

Sculpted by Aimee Brighten Up Concealer (£15)

This soft focus concealer brightens and blurs while boosting skin health. Dubbed a winner for hiding signs of fatigue under the eyes.

Huda Beauty #FauxFilter Luminous Matte Concealer (£26)

Offering 14 hours of creaseproof wear, this is available in 29 shades and is water, sweat and transfer proof.

Estee Lauder Double Wear Radiant Concealer (£31)

Staying seamless without creasing, the lightweight formula lasts up to 15 hours and is oil free and water, perspiration and humidity resistant.

Charlotte Tilbury Magic Vanish Colour Corrector (£27)

The under eye brightening and pigmentation correctors — it’s available in four shades — have a buttery texture that will smooth and lift the look of skin.

Beauty Pie Everyday Great Skin Hyaluronic Blur Concealer (£25)

With shea butter and hyaluronic acid, the cruelty-free and vegan concealer offers blendability and buildability with a creamy texture.

Beauty Pie Superluminous Under-eye Genius (Light Medium), £12 (was £20)

Formulated with sunflower and castor oils, expect a moisturised, smoothed look on those pesky fine lines.