New Wolsey Theatre in Ipswich is being celebrated for its strong community ties, accessibility and proactive audience engagement.
The 400-seat New Wolsey Theatre first opened in 1979, replacing the Ipswich Arts Theatre, but closed in 1999 due to financial difficulties. In 2001 it was revived by Sarah Holmes and Peter Rowe. Since then, the theatre has gained national recognition for world premieres and actor-musician revivals of musical theatre.
It also received rave reviews from the judges of the EADT Business Awards 2024, who awarded the theatre with both the Suffolk Business of the Year award, sponsored by Sizewell C and Suffolk Chamber of Commerce, and the Positive Impact in the Community award.
“It’s an honour to be recognised not only for the work we do on stage but also for our efforts within the community,” said chief executive and artistic director Douglas Rintoul.
“Much of our community work often goes unnoticed because we are primarily known for our live performances. However, connecting with our community and enhancing their lives is at the heart of what drives our business.”
Alongside its own productions, the theatre curates a visiting programme showcasing the best music, comedy, drama and musicals in the UK – ranging from classic fan favourites to contemporary live performances, ensuring there is something for everyone.
Its Creative Communities initiative engages local groups and puts on sell-out community events. In 2021, the theatre launched its Creative Communities hub, NW2. The venue hosts seven diverse youth theatres, welcoming 120 young people and offering financial support in the form of bursaries.
The NW2 hub is home to charities such as Suffolk Refugee Support, Unscene Suffolk and the Future Female Society.
NW2 also collaborates with the NHS on a Social Prescribing programme, aiding Ipswich’s vulnerable residents, and partners with Ipswich Borough Council’s Housing Team to provide community meals and creative activities for those experiencing or at risk of homelessness.
New Wolsey Theatre chief executive and artistic director Douglas Rintoul with the two awards (Image: New Wolsey Theatre) “Our theatre is known for being one of the friendliest venues in the UK,” said Douglas. “Our goal is to make a lasting, positive impact on our community, ensuring that everyone feels welcome and included in what we do.”
The theatre has shown a strong commitment to diversity and inclusion through projects like Ramps on The Moon, which features deaf and disabled performers.
It hosts dementia-friendly performances, free tours and talks, and gives 1% of tickets for free to underrepresented communities. There are also free tickets for assisting companions.
Douglas said the awards are especially meaningful following recent funding cuts from Suffolk County Council.
“It reassures us that people truly value and care about the work we do,” he said. “These awards give us a tremendous boost, reinforcing our commitment to making a positive impact in our community and inspiring us to continue our efforts with renewed vigour and passion.”
Successes such as these will keep the team motivated to continue creating groundbreaking performances and innovative engagement programmes that enhance people’s lives.
“Our main ambition is to mean more to more people in Ipswich – and we work tirelessly to achieve it,” Douglas said. “We are also committed to spreading our story far and wide so that our communities understand that the New Wolsey Theatre is not an exclusive venue but a vibrant community hub for all.”
Douglas said that arts and culture venues like New Wolsey Theatre not only boost the local economy and benefit local businesses, but also contribute to wellbeing and the area’s overall vitality.
“In tough economic times, a strong community can provide support and solidarity – and by fostering connections and offering a hub for cultural and social activities, we help build a more resilient community,” Douglas said.
“Our work can significantly enhance people’s well-being, offering experiences that uplift, inspire and provide much-needed respite from daily challenges.
“Ensuring that everyone, regardless of their economic situation, has the opportunity to experience the life-enhancing benefits of cultural experiences is crucial.”
For more information, visit wolseytheatre.co.uk