Little Lion Entertainment, a leading immersive attractions company, is celebrating the launch of Pac-Man Live Experience in partnership with Bandai Namco Entertainment.
This playable live experience, based on the beloved video game franchise, marks a key milestone in the development of augmented reality and location-based entertainment.
Expansion into live video-game attractions
Little Lion Entertainment has built a reputation as a leading provider of immersive attractions in the UK. Millions of people have visited to its immersive attraction experiences, including the critically acclaimed The Crystal Maze LIVE Experiences, Tomb Raider: The LIVE Experience, and Chaos Karts.
Little Lion Entertainment’s recent acquisition of The Games Arenas, home of Chaos Karts, anticipated an expansion into new live video-game attractions. This has taken shape with the global-first Pac-Man Live Experience, a real-life playable version of the iconic game created in partnership with Bandai Namco Entertainment.
Video game publisher Bandai Namco Entertainment Inc. is known worldwide for popular franchises including Pac-Man, Tekken, and Elden Ring. The company offers a wide variety of cutting-edge location-based gaming experiences on various platforms.
Tom Lionetti-Maguire, CEO of Little Lion Entertainment, says: “We are ecstatic to collaborate with Bandai Namco Entertainment, the pioneers of one of the most beloved video games in history. Their expertise and collaboration in our creative vision have been invaluable in ensuring that our live experience remains authentic to the original game while offering a fresh and thrilling twist in bringing this into a fully playable 360-degree digital world.”
Aadil Tayouga, licensing and business strategy director at Bandai Namco Europe, adds: “This new experience perfectly aligns with Pac-Man, offering something fun and entertaining that appeals to both children and adults. We can’t wait for people to discover this innovative and truly unique experience created by our partner at Little Lion Entertainment, bringing Pac-Man to a whole new field while staying true to the franchise’s values.”
Innovative LBE attraction
The launch of the Pac-Man Live Experience marks a significant development in location-based experiences, which combines physical activity with digital gameplay in unprecedented ways.
Little Lion Entertainment Games Arena locations will be transformed into immersive, interactive mazes and up to 12 distinct levels, including a brand-new bonus game, that turn the real-world space into a dynamic playground full of obstacles and surprises. The experience offers a fun, social experience for ages 8 to 80, with excellent accessibility for all guests.
Using advanced augmented reality technology, gamers will see the iconic Pac-Man elements and characters integrated into their environment. They will take on the role of Pac-People and make their way through the levels to gather fruit and power pellets, frantically avoid ghosts, and score enough points to win the game.
The launch of the Pac-Man Live Experience marks the start of an exciting evolution for real-life video gaming. This cutting-edge experience demonstrates how augmented reality has the power to transform how we engage with and play video games. Little Lion Entertainment and Bandai Namco Entertainment are paving the way for a new era of immersive entertainment by bringing much-loved characters and games into the real world.
The Pac-Man Live Experience is scheduled to launch in selected locations worldwide, with plans to add venues in response to demand. For more details and expansion information, please sign up here.
Little Lion Entertainment announced its acquisition of The Ents Inc., the creator of Games Arenas and Chaos Karts, earlier this year. The firm also revealed that more acquisitions and brand-new, never-before-seen-before games are being planned.
Image courtesy of Little Lion Entertainment. Depicts artist’s impression and does not represent actual gameplay.