The Liberty Beauty Advent Calendar always causes a stampede come launch day, with eager customers queuing around the corner of Carnaby Street to bag theirs.

This year, the iconic retailer has launched its offering even earlier than usual, with members of its exclusive Beauty Drop subscription club able to pre-order now, ahead of the general release on September 4.

Not one to be outdone, Liberty’s 2024 calendar, which celebrates ten years of the annual tradition, is packed with £1205 worth of treats from that legendary beauty hall – that’s even more than the year before.

The big names are ready and waiting – think Augustinus Bader, Byredo and Sunday Riley – but equally exciting are the new brands to discover, from Brazil’s beloved Granado to a brand-new launch from Liberty’s own fragrance brand, LBTY.

• On sale: Now.
• Value of contents: £1205
• Number of full-size products: 18
• Number of days: 25
• Price: £260

The Bazaar highlights

• Augustinus Bader The Rich Cream
• Lisa Eldridge Liquid Lurex Eyeshadow
• Liberty Wild Flower Candle