Gin Mare, the Mediterranean super-premium gin, proudly announces the launch of its new creative platform and international campaign, ‘Mediterranean by Nature.’ Created by Energy BBDO, this campaign invites spirits enthusiasts to immerse themselves in the essence of Gin Mare and the Mediterranean lifestyle, celebrating moments of connection and hospitality. Showcasing Gin Mare as the perfect savoury gin for food pairing, the campaign highlights the aperitivo occasion through its captivating assets and storytelling.

Gin Mare and Energy BBDO have developed a new creative platform to distinguish Gin Mare from the competition and increase awareness of the spirit beyond Italy, where the Mare Tonic is a popular aperitivo choice. The international campaign showcases a blend of videos and visuals filmed in the Mediterranean, inviting consumers into a world of good times and great company. It captures a lifestyle where time slows down, meals are savoured, and conversations dive deeper – embodying the essence of the Mediterranean way of life. 

This marks Gin Mare’s first major international campaign, having previously communicated with its audience primarily through social media, organic content, sponsorships, PR, and limited Amazon advertising in select markets. The campaign will run globally across social media, TV, out-of-home (OOH), and in-store media. “We worked with Gin Mare closely to convey connections made over shared moments, setting the campaign on the gorgeous seaside of Croatia to evoke that tranquil yet lively Mediterranean vibe that really reflects the gin itself” says Josh Gross, CCO of Energy BBDO.

Alex Aves, global brand director of Gin Mare, added, “We are thrilled to introduce our first major international campaign, ‘Mediterranean by Nature.’ This campaign beautifully encapsulates the essence of Gin Mare and the lifestyle it embodies. We aim to inspire gin and spirits enthusiasts around the world to embrace the Mediterranean spirit of generosity, where food, drinks, and life’s moments are shared with warm hospitality.”

Gin Mare continues to set the standard for super-premium and above gins, distilling the Mediterranean lifestyle into every bottle. With its distinct blend of botanicals including arbequina olives, basil, rosemary, thyme, and citrus, Gin Mare invites you to experience a uniquely refreshing and aromatic taste profile.