As a trusted sports nutrition brand, Downer’s Grove, Ill.-based Optimum Nutrition is expanding its portfolio with six new flavors across product lines including Gold Standard 100% Whey, Gold Standard Protein Shake, AMIN.O. ENERGY and Micronized Creatine Powder.
Optimum Nutrition, and their parent company Glanbia Performance Nutrition, notes that the brand is continuing to innovate with trend-forward flavor offerings to appeal to consumers’ taste preferences and support their health and fitness needs, even adding a new co-branded flavor with Girl Scouts of the USA.
The new flavors are:
• Gold Standard 100% Whey Protein Powder, Girl Scout Thin Mints – Girl Scout Thin Mints inspired protein powder combines the cool, refreshing taste of mint flavor, with a rich dark chocolate flavor. Offered in a 22-serving tub for $27.99.
• Gold Standard 100% Whey Protein Powder, Caramel Macchiato – Inspired by a decadent coffee treat, the powder blends rich and creamy coffee flavors with a hint of caramel sweetness. Available now in a 22-serving bag for $27.99.
• Gold Standard Protein Shake, Strawberry – The ready-to-drink option comes in a grab-and-go format that proves convenience doesn’t have to compromise on quality. The shakes are available in Strawberry, Chocolate and Vanilla flavors in 4-packs and 12 packs at $8.49 and $23.99 respectively.
• AMIN.O. ENERGY Rainbow Sherbet – With flavors inspired by a favorite childhood treat in a blend of raspberry, orange, and lemon/lime, each sip offers a burst of tangy flavor. Available now in a 30-serving tub for $29.99.
• AMIN.O. ENERGY Peach Mango Tango – This delicious pairing of juicy peach and mango combines to form a refreshing, sweet and tart twist of flavors. Available at select retailers in November, this flavor is available in a 30-serving tub for $29.99.
• Micronized Creatine Powder, Blueberry Lemonade – Blueberry Lemonade which has the crisp flavor of citrus-berry, is the first flavored Creatine powder from Optimum Nutrition, also available in Unflavored. Blueberry Lemonade is available now at Walmart in a 60 serving tub for $21.99.