If you’ve been awake today, you’ve probably had enough screen time to see someone working to hit their protein goals. 

Scroll through TikTok, and you’ll see videos of people instructing others on how to count their protein intake, gram by gram, or even filming themselves staying up late to eat food they’re not necessarily hungry for in the name of hitting that protein goal. Outside the internet, you may see people carrying drinks infused with protein powder (protein-infused Diet Coke, anyone?) or worrying they’re not getting enough protein to hit their gym goals, often purchasing expensive bars or prioritizing large slabs of meat at meal times.

The kicker, though, is that it’s “extremely uncommon” if not “nearly impossible” to be deficient in protein, at least in the US where there is an abundance of food, according to Dr. Andrew Freeman, a cardiologist at National Jewish Health in Denver. 

That is, as long as you’re not heavily restricting yourself and you’re getting enough calories to fuel your body, you’re probably hitting your “protein goals” just by eating a typical American diet. While some people may need that much to feel satisfied and strong or to maximize their muscle gains in the gym, the reality for many Americans might be that they meet their protein requirements through their daily diet. For some, that requirement may be well below 100 grams, which is the elusive protein goal often touted as around 100 grams per day, including by the wellness team here at CNET.

“People are absolutely obsessed with protein,” Freeman said, pointing to the fact it’s also likely you’ll hit your “protein goals” even if you’re eating a plant-based diet, so long as it’s varied and full. One potentially influencing factor toward the protein goal trend is the rise in interest in the carnivore diet, which prioritizes meat consumption.

“What most people forget is some of earth’s biggest and strongest mammals, they’re all plant based,” Freeman said. “When was the last time you saw a protein-deficient gorilla or elephant?”

Americans, in particular, have a complicated and sometimes disordered relationship with food – when we’re not obsessing over getting enough of something (#proteingoals), we’re restricting something else (think the villainization of fats and carbs). Examples of some diets that oscillate between these extremes include the ketogenic diet, the carnivore diet, calorie-counting apps and taking extra time to make complicated drinks in the name of weight loss.

This would be more defensible if we were reaping the health benefits of sticking to these diets, but instead, Americans are leaders in chronic diseases such as heart disease and diabetes (preventable and often reversible through diet). Many people also suffer a reduced quality of life from restricting themselves or following diets that may or may not meaningfully improve their health down the line, and may also inspire shame or eating disorders. 

Not to mention, most of us are actually deficient in fiber, and a good chunk of us are low in other very important nutrients, such as iron, vitamin D and more. 

Of course, this is absolutely not to say that protein isn’t important, or that some people need more than others based on their activity level or the muscle build they’re going for. Here, we merely take a minute to plead the case that, when it comes to protein, you may be able to cool it a bit.

How much protein should you actually be eating?

Look, the intro to this topic came on a little strong, so it is important to take a moment and stress how protein is an absolutely vital nutrient: protein contains amino acids, which build our bodies and help them function. If we didn’t eat protein, we’d be dead.

To get a baseline of how much we need to support our needs, there’s fortunately a recommended daily amount, or RDA, of protein. This is 0.8-gram of protein per kilogram of body weight. (There are about 2.2 pounds in one kg.) This means a person who weighs 200 pounds needs about 73 grams of protein to meet their needs and not be deficient. 

Where it gets tricky is deciphering exactly how much protein you need not only to stay alive, but to thrive. Like every health “thing,” what’s best for you will depend on your body and your activity level, for example. But even taking this into account, you may not have to work as hard as you think to get adequate protein, even if you’re hitting the gym regularly. 

In a 2023 podcast hosted by Zoe, a nutrition science company and maker of at-home gut microbiome test kits, Stanford University professor and nutrition researcher Christopher Gardner explained why fears of falling short in the protein department are often overblown. 

“When the US comes up with recommended daily allowances for protein, vitamins and minerals, the standard approach is to take two standard deviations above the average,” Gardner explained in the podcast. For the 0.8-gram of protein per kilogram of weight, he said, “You’ve picked a number that should be adequate for 97.5% of the population.”

But what if you’re above average? Chances are, you’re not.

“To me, it’s the American idea of ‘that’s what the RDA is, but I know I’m above average, so let me make sure I get some extra here,’” Gardner explained. 

“It was built in to recognize that some people need more [protein],” he continued, going on to explain that when you’re working out heavily, you’re naturally going to feel hungrier, which will prompt you to eat more — which means (for most people), naturally eating more protein. 

But what if you want to really gain muscle? To its credit, and in a refreshing turn of American-diet events, the protein goal trend is focused on adding rather than restricting. And if you’re into intense weightlifting, or if you want to gain muscle, you will need more. But chances are that “more” is not as much more as you might think — at least if you’re considering consciously adding protein. 

In addition to weightlifting, Freeman said that people with medical concerns such as going through surgery or having burns require more protein. Pregnancy is another instance when people’s protein requirement goes up a bit in relation to their calorie intake.

Can you get too much protein? What about protein’s benefits? 

High protein consumption makes the kidneys work harder, which is one reason parents should be wary of giving kids extra protein supplements, according to the Cleveland Clinic.

However, hitting your high protein goals or even exceeding them shouldn’t be harmful for most people, though keep in mind that after they’re broken down into those vital amino acids and the energy is expended, excess protein is stored as fat if not used for energy.

Craving protein? You could be low in iron 

About 95% of Americans aren’t eating enough fiber, according to research from 2016. Fiber is found in plant-based foods such as vegetables, fruits, whole grains, seeds and more. 

Nearly one in three of us are also low in iron, which is where things get interesting in the protein discussion, because excellent sources of protein are often excellent sources of iron. (Steak and other red meat, for example.) However, there are plant-based foods like dark greens that are high in iron and also in fiber. 

Vitamin D, a nutrient we can get from the sun as well as from our food, is also one Americans tend to be lower in. This is especially notable during the cooler months. 

Unfortunately, the advice for how to best meet your nutritional needs isn’t flashy and mimics previous guidance: Eat a full diet full of variety and color, prioritizing foods like vegetables, healthy fats and, yes, protein. 

You just don’t need to obsess about it.