Myntra, a fashion and beauty retailer has partnered with Bollywood actor Anushka Sharma to launch a new wedding campaign for its beauty category.

With this campaign, Myntra will showcase six makeup looks featuring an array of beauty products curated for every wedding occasion.

In the campaign, Sharma will be seen guiding viewers through each look and invite them to use Myntra Beauty’s virtual try-on feature that allows users to experiment with 6 different full makeup looks virtually.

Commenting on the campaign, Anushka Sharma in a statement said, “I’m happy to be part of Myntra Beauty. Filming the advertisement to highlight how Myntra celebrates individuality was a great experience. I can’t wait for everyone to discover all that Myntra Beauty has to offer this season.”

Abhishek Gour, director brand digital marketing at Myntra added, “This campaign embodies our commitment to making beauty more accessible and engaging for all. We are proud to have Anushka Sharma as our brand ambassador, whose elegance and authenticity continue to enhance the impact of our partnership.”

Myntra expects strong sales from its beauty category during the ongoing wedding season through its association with the actor.