Web3 consumer platform Flickplay has partnered with “Pac-Man” company Bandai Namco Entertainment Inc. and the City of Shibuya for an interactive experience and platform localization in Tokyo. The launch will take place during the DIG SHIBUYA 2025 Festival from Feb 8, 2025 to Feb. 11.
“This partnership represents a significant step in merging the digital and physical worlds to shape the future of play, providing fans worldwide with unprecedented access to interactive ‘Pac-Man’ collectibles in both online and real-world settings,” teases the event’s description.
“We’re thrilled to collaborate with both Bandai Namco Entertainment Inc. and the City of Shibuya for Flickplay’s inaugural activation in Tokyo, Japan during the DIG SHIBUYA 2025 Festival,” Flickplay CEO Pierina Merino said “This partnership reflects our shared vision of blending beloved cultural icons like Pac-Man with cutting-edge technology to redefine fan engagement. At Flickplay, we’re proud to be leading the way in making Web3 experiences accessible to everyday consumers, transforming how people interact with digital characters, and creating new opportunities for local economies and global brands alike.”
The collaboration will feature two exclusive “Pac-Man” collection series to align with the 45th anniversary of “Pac-Man.” The initial series is designed with a focus on Japanese cultural elements and will debut during the DIG SHIBUYA 2025 Festival.
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“Shibuya has always stood at the forefront of cultural and technological progress, and our partnership with Flickplay marks a significant step forward in how cities can engage residents and visitors through digital experiences,” said Yoshiro Tasaka, Director, Shibuya Startup Support. “By integrating iconic characters like PAC-MAN with real-world exploration, this activation at the DIG Shibuya Festival offers a glimpse into the future of city entertainment—where physical spaces and digital interactions come together to create unforgettable urban experiences. We believe this collaboration will not only enhance the time people spend in Shibuya but also set a new standard for how cities can drive innovation in tourism, commerce, and community connection.”
Fans at the festival will have the opportunity to engage in a scavenger hunt activation taking place across 40 locations throughout Shibuya City. Over 120,000 people are expected to attend. The second component of the series will be available to fans through the Flickplay store and offer a digital experience.
“Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we’re working to create a brighter future for everyone,” said Yoyo Yang, Principal, Bandai Namco Entertainment 021 Fund. “Our partnership with Flickplay aligns seamlessly with our vision, as their innovative platform offers a fresh approach to online-to-offline fan engagement through game-ready characters. We see immense value in Flickplay’s ability to bridge digital and physical worlds, and we’re excited to collaborate with a partner that shares our dedication to enhancing fan experiences through the evolving landscape of digital, IRL experiences and beyond.”