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Hims & Hers Health (NYSE: HIMS) has expanded its weight loss offerings by introducing daily meal replacement bars and shakes, available through subscription starting at $110 per month. The new nutrition products, developed by registered dietitians, include protein-packed bars with 15g of protein and shakes containing 27-30g of protein, along with essential vitamins and minerals. The comprehensive weight management program includes personalized treatment plans, medication management, nutritional guidance, weekly meal plans, and 24/7 access to care teams through their platform.
Hims & Hers Health (NYSE: HIMS) ha ampliato la sua offerta per la perdita di peso introducendo barrette e frullati sostitutivi del pasto disponibili tramite abbonamento a partire da 110$ al mese. I nuovi prodotti nutrizionali, sviluppati da dietisti registrati, includono barrette ricche di proteine con 15g di proteine e frullati contenenti 27-30g di proteine, insieme a vitamine e minerali essenziali. Il programma completo di gestione del peso include piani di trattamento personalizzati, gestione dei farmaci, guida nutrizionale, piani settimanali dei pasti e accesso 24 ore su 24, 7 giorni su 7 ai team di assistenza tramite la loro piattaforma.
Hims & Hers Health (NYSE: HIMS) ha ampliado su oferta de pérdida de peso introduciendo barras y batidos de reemplazo de comidas disponibles a través de suscripciones a partir de 110$ al mes. Los nuevos productos nutricionales, desarrollados por dietistas registrados, incluyen barras llenas de proteínas con 15g de proteínas y batidos que contienen entre 27 y 30g de proteínas, junto con vitaminas y minerales esenciales. El programa integral de gestión de peso incluye planes de tratamiento personalizados, gestión de medicamentos, asesoría nutricional, planes de comidas semanales y acceso 24/7 a equipos de atención a través de su plataforma.
Hims & Hers Health (NYSE: HIMS)는 매달 110달러부터 시작하는 구독을 통해 제공되는 일일 식사 대체 바와 쉐이크를 도입함으로써 체중 감량 제품 라인업을 확장했습니다. 등록된 영양사가 개발한 새로운 영양 제품은 단백질이 풍부한 바(단백질 15g 포함)와 단백질 27-30g을 포함한 쉐이크, 필수 비타민과 미네랄이 포함되어 있습니다. 종합적인 체중 관리 프로그램은 개인 맞춤형 치료 계획, 약물 관리, 영양 안내, 주간 식사 계획 및 플랫폼을 통한 24시간 연중무휴 간호팀의 접근을 포함합니다.
Hims & Hers Health (NYSE: HIMS) a élargi son offre de perte de poids en introduisant des barres et des shakes de substitution de repas quotidiens, disponibles par abonnement à partir de 110$ par mois. Les nouveaux produits nutritionnels, développés par des diététiciens agréés, incluent des barres riches en protéines avec 15g de protéines et des shakes contenant entre 27 et 30g de protéines, ainsi que des vitamines et minéraux essentiels. Le programme complet de gestion du poids comprend des plans de traitement personnalisés, une gestion des médicaments, des conseils nutritionnels, des plans de repas hebdomadaires et un accès 24/7 aux équipes de soins via leur plateforme.
Hims & Hers Health (NYSE: HIMS) hat sein Angebot zur Gewichtsreduktion erweitert, indem es tägliche Mahlzeitenersatz-Riegel und Shakes eingeführt hat, die ab 110 $ pro Monat über ein Abonnement erhältlich sind. Die neuen Nahrungsprodukte, die von zugelassenen Ernährungsberatern entwickelt wurden, umfassen proteinreiche Riegel mit 15g Protein sowie Shakes mit 27-30g Protein, zusätzlich zu wesentlichen Vitaminen und Mineralstoffen. Das umfassende Gewichtsmanagementprogramm beinhaltet personalisierte Behandlungspläne, Medikamentenmanagement, Ernährungsberatung, wöchentliche Essenspläne und 24/7 Zugang zu Betreuungsteams über ihre Plattform.
Positive
- Launch of new revenue stream through meal replacement subscription products
- Expansion of existing weight management program with complementary nutrition products
- Development of recurring revenue model with $110/month subscription offering
Insights
The launch of meal replacement products represents a strategic expansion into the lucrative weight management market, particularly targeting the growing GLP-1 medication user base. Starting at $110 per month, this recurring revenue stream could significantly impact HIMS’s financials, considering the company’s existing weight management program launched in November 2023.
The offering aligns with current market trends showing increased demand for comprehensive weight loss solutions. By bundling nutritional products with their existing medical services, HIMS is creating a more complete ecosystem that could improve customer retention and lifetime value. The subscription model, which includes nutritional guidance and meal plans, positions them to capture a larger share of the $72.8 billion weight loss market.
However, this market is highly competitive with established players like Optavia and Medifast. Success will depend on customer adoption rates and the ability to differentiate through their integrated healthcare platform approach.
11/21/2024 – 12:00 PM
Continuing to strengthen its comprehensive weight loss offerings, Hims & Hers’ addition of daily meal replacement bars and shakes is the company’s latest step in helping its customers reach – and maintain – their health and wellness goals
SAN FRANCISCO–(BUSINESS WIRE)–
Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform, today announced that Hims & Hers customers will now be able to supplement their treatment plan with daily meal replacement bars and shakes to support them on their comprehensive weight loss journey.
To help its customers stay on top of their protein and nutrient intake and simplify access to the critical nutrition support they need, Hims & Hers announced its customers will now be able to have meal replacement bars and shakes delivered directly to their doorstep, representing the brand’s latest commitment to taking care of its customers’ health holistically. (Photo: Business Wire)
Hims & Hers is elevating its offering to supplement the comprehensive, individualized weight management plans, designed by doctors, that take every aspect of the customer’s health into account. Licensed medical providers on the Hims & Hers platform work with individuals to develop personalized plans that prioritize every element that impacts their weight, including movement, sleep, behavioral and psychological support, medication, and nutrition.
Starting at $110 per month, Hims & Hers customers can have convenient, nutrient-packed meal replacement bars and shakes delivered right to their door through the Hims & Hers platform. These delicious nutrition supplements from Hims & Hers, developed by registered dietitians and nutritionists, are built to complement each individual’s weight loss plan, especially those patients losing weight on GLP-1 medications. A subscription for meal replacement bars or shakes includes nutritional guidance, weekly meal plans, and recipes.
“For an individual’s weight loss goals, the most effective plans are ones that are holistic and sustainable in nature,” says Dr. Jessica Shepherd, Chief Medical Officer for Hers. “Keeping up with nutrition is critical to a sustained weight loss journey, but can be difficult to stay on top of. Our priority is to support each of our individual customers by making it easier for them to get the comprehensive care they need.”
Meal replacements are an important source of support for individuals who are trying to lose weight. The protein-packed bars and shakes can help customers feel fuller for longer and aid them in achieving a more consistent, accurate calorie intake, while getting enough high-quality protein and nutrients to maintain lean muscle mass.
While meal replacement bars and shakes are meant to complement an individual’s balanced diet and not to be consumed as their only nutritional intake, one clinical study showed that an individual getting 60% of their daily energy intake from meal replacements had the greatest beneficial effect on weight loss when compared to only eating regular food.1
“Our meal replacements are designed to further strengthen the plans available to our customers for reaching and maintaining their weight loss goals,” says Dr. Craig Primack, SVP, Weight Management at Hims & Hers. “Making affordable nutritional support easily available is one powerful way we can help people achieve a healthier lifestyle.”
Meet the Kits:
Bar Bundle:
Tasty, protein-packed snack bars for on-the-go convenience with 15g of protein and 19 vitamins and minerals in just one serving.
Flavors:
- Cinnamon: Sweet and crunchy with a touch of spice
- Peanut butter: Sweet and savory, packed with peanuts
- Fudge graham: A perfect blend of chocolate and honey flavors
Shake Selects:
Customers can replace a meal with one shake to get 27-30g of high-quality protein and 24 vitamins and minerals.
Flavors:
- Double chocolate: Creamy and indulgent, made with real cocoa
- Vanilla: Rich and creamy with a marshmallow-like sweetness
Since November 2023, Hims & Hers has provided its customers access to weight loss solutions. The Hims & Hers program offers a holistic, cost-effective, and personalized approach to reducing weight that includes:
- Medication management: Following consultation with a licensed healthcare provider on the platform, patients may be prescribed medication that is personalized based upon individual patients’ weight loss goals, medical history, needs, and preferences.
- Nutrition, exercise, and mental health support: Through the Hims & Hers app, patients have access to educational and motivational content that offers nutrition guidance, recipes, exercise recommendations, sleep advice, and mental health support. All content is personalized based on the individual’s lifestyle and appetite profile.
- Digital tracking tools: Through the Hims & Hers app, patients can track their progress, hydration, movement, and sleep.
- 24/7 access to a care team: Individuals can message their care team at any time through the Hims & Hers app.
Hims & Hers is committed to serving as its customers’ trusted partner on their weight loss journey through providing access to personalized plans catered to their unique needs, goals, and preferences. Adding expanded nutrition support takes that commitment to the next level.
About Hims & Hers Health, Inc
Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the company provides access to personalized care designed for results. For more information, please visit www.hims.com and www.forhers.com.
- Min, Jihyun et al. “The Effect of Meal Replacement on Weight Loss According to Calorie-Restriction Type and Proportion of Energy Intake: A Systematic Review and Meta-Analysis of Randomized Controlled Trials.” Journal of the Academy of Nutrition and Dietetics vol. 121,8 (2021): 1551-1564.e3 doi:10.1016/j.jand.2021.05.001
View source version on businesswire.com: https://www.businesswire.com/news/home/20241121849741/en/
Press Contact
Tanner Mangum
[email protected]
Source: Hims & Hers
FAQ
What are the new products launched by Hims & Hers (NYSE: HIMS) for weight management?
Hims & Hers launched meal replacement bars with 15g protein and shakes with 27-30g protein, available through subscription starting at $110 per month, including nutritional guidance and meal plans.
How much protein do Hims & Hers (NYSE: HIMS) meal replacement products contain?
The meal replacement bars contain 15g of protein and 19 vitamins and minerals per serving, while the shakes contain 27-30g of high-quality protein and 24 vitamins and minerals.
What flavors are available for Hims & Hers (NYSE: HIMS) meal replacement products?
The bars come in Cinnamon, Peanut Butter, and Fudge Graham flavors, while the shakes are available in Double Chocolate and Vanilla flavors.