PRS, a Northern Virginia-based mental health nonprofit, is changing its name to HopeLink Behavioral Health.

The organization, which is 60 years old, announced the change at its annual Imagine Hope Benefit earlier in October. HopeLink Behavioral Health also has a new tagline: “Where Hope Meets Help.” 

The new name, tagline and logo better capture the breadth and depth of the organization’s work, according to a news release. 

“For 60 years, we have provided comprehensive and specialized support to individuals and families living with behavioral health challenges or facing life crises, but our name did not fully convey all that we do. HopeLink Behavioral Health expresses the essence of our work and commitment,” said Joseph Getch, CEO of the nonprofit. “As HopeLink, we will continue to be a compassionate advocate and service provider, offering support to people through all of life’s challenges.”

The new logo and tagline and updated vision and mission statements represent months of brainstorming and planning by staff and board members with input from community stakeholders, according to the release. The Oct. 13 gala, which celebrated HopeLink’s 60th anniversary, raised a record $714,000 to support the nonprofit’s programs. 

In addition, HopeLink announced a new annual philanthropy award — the Cassaday Hope Award, which honors individuals, corporations or foundations for their contributions to HopeLink. The award is named after Steve and Mary Cassaday of Cassaday & Company, a McLean-based financial planning firm, who were also bestowed the first Cassaday Hope Award for their support of HopeLink.

Last year, the nonprofit served over 1,800 individuals and families through behavioral health programs. Its suicide and crisis intervention program, CrisisLink, handled more than 18,000 crisis calls, texts and chats.