Meet TikTok winner Uche Natori: Fashion and Beauty Content Creator of the Year


WINNERS of the 2024 TikTok awards were delighted to take home their trophies last night.

Amongst the winning TikTok content creators to take home a top gong was beauty queen, Uche Natori.

Uche Natori wins the Fashion and Beauty Award at the UK TikTok Awards Ceremony on December 03, 2024 in London

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Uche Natori wins the Fashion and Beauty Award at the UK TikTok Awards Ceremony on December 03, 2024 in LondonCredit: getty

Born September 9, 1994, Uche Natori, also known as the “base queen” is a fashion and beauty influencer.

The influencer is best known for her beauty content on her popular TikTok channel @uchjn where she boasts over 761K followers.

She is also a big hit on Instagram, where she regularly posts beauty tips and GRWM vlogs for her 634K fanbase (stats taken on December 4, 2024).

Uche first made her mark on the beauty scene in 2016 with her YouTube make up tutorial video titled, “Fall Inspired modern grunge – Super easy smokey eye – Perfect for hooded eyes”.

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Her video racked up 47K views with fans hoping to recreate her iconic look.

Winning influencer

On December 3, 2024 Uche won TikTok’s Fashion and Beauty Content Creator of the Year award.

The event held at Exhibition London was hosted by the TV personality and author, Michelle Visage.

Nominees were treated to performances from Leigh-Ann Pinnock and  breakthrough artist nominee, Leo StayTrill.

Uche was delighted to be acknowledged with her TikTok award which was beautifully presented to her by e.l.f cosmetics.

Harper Beckham GRWM videos

Tear of joy

In her TikTok post she vlogged the prestigious Sky event and with teary eyes Uche thanked her fans on December 4, 2024, and said: “I cried so much, I feel like I was in soo much shock.

“People were tagging me in videos and this one really captured the essence of me.

“I was crying so damn much, I could hardly get my words out…

“I am so grateful. I just want to thank you so so much for each and every one of you that voted for me, whether you voted once or everyday or whether you voted twice, I appreciate you so much.

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Uche Natori looking glamourous as she attended the “Wicked: Part One” UK Premiere at The Royal Festival Hall on November 18, 2024 in LondonCredit: getty

“Thank you…to those who have ever tried any of my techniques…I am so so grateful for you all. I am also so grateful to e.l.f, they were the sponsor of my category.

“…And after I cried half my face off I went to their touch up station.”

Full list of TikTok winners 2024

Here is the full list of winners from the TikTok Awards:

Creator of the year – Kyra-Mae Turner

Entertainment creator of the year – Nicholas Flannery

Food creator of the year – Maddi Neye-Swift

Sport creator of the year – John Nellis

Fashion and beauty creator of the year – Uche Natori

Travel creator of the year – Ryan Losasso and Jade Beaty

Education creator of the year – Manny Wallace

Voice for change – Iain Ward

High quality content creator of the year – Miles Laflin

Rising star creator of the year – George Harper

Video of the year award – Jay Foreman

Breakthrough artist of the year – Myles Smith


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