ATLANTA — A privately held media company controlled by Apollo Global Management will continue to be getting cross-platform viewership measurement data and advanced audience insights from a company that seeks to vigorously compete against dominant competitor Nielsen.

This puts Comscore data in the hands of local TV station management across the Cox Media Group family of stations.

CMG President/CEO Dan York commented, “To ensure that we best serve our viewers, clients, and communities, it’s critical that we have stable and accurate data and deep audience insights. Comscore … provides a robust platform where station ratings are counted with no zero cells, which is great news for our advertisers.”