“At HR Media, we are honoured by the trust that ACAM and its associates have placed in us and committed to lead video audience measurement in Mexico,” commented Rodrigo Gómez, CEO of HR Media. “As part of our commitment, we have immediately begun an intensive preparation phase, which includes team strengthening, specialised training, technological adaptation, and continued support for the industry. This effort, prior to the formal start of our operations on January 1st 2025, will ensure a smooth transition and lay a solid foundation for the success of this pivotal project,”
In line with ACAM’s objectives of managing a reliable, multiplatform, transparent, and innovative audience measurement, HR Media’s proposal met the criteria defined by the Association to address opportunities in the Mexican market and enhance precision, efficiency, and trust in the industry. The most notable criteria include:
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Expansion of the sample group to reduce measurement variability, in accordance with international guidelines.
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Identification of undiscovered audiences through the incorporation of new technologies (Total TV consumption, out-of-home consumption and Time Shifted Viewing) and an increase in the number of referenced channels.
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Creation of a team dedicated to ACAM and its partners.
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Commitment to an international audit process to validate the accuracy of the data generated while establishing a continuous improvement plan.
“We congratulate ACAM for leading this effort with clear selection criteria relevant to the current needs of video measurement in Mexico. This achievement marks a turning point for our industry and reaffirms the commitment of both ACAM and HR Media to promote transparency, accuracy, innovation, and collaboration in video audience measurement,” added Gómez.
HR Media currently offers HR Media+, a Single-Source Cross-Media tool in Latin America, which redefines the way television is measured while incorporating video consumption, app and social media audiences on smartphones, radio and more.