American Dream will commemorate the Year of the Snake and honor the Lunar New Year with a series of events, performances, and food offerings throughout the winter season.

“Lunar New Year is a special time when families and friends unite to celebrate new beginnings and honor cherished cultural traditions,” said Laura Deswart, senior vice president of leasing and Asian marketing at American Dream. “We are thrilled to celebrate this occasion with a month-long celebration at American Dream, showcasing Asian culture through tasty foods, fantastic deals and inspiring performances and activities.”

Visitors will have access to a variety of entertainment throughout January and February, as well as discounts at retailers, eateries and attractions that will be distributed via traditional and digital red envelopes, honoring the snake, a symbol of wisdom, renewal, mystery and fashion.

The first 250 guests who visit Guest Services in Court A on Jan. 25 and 26 will receive a red envelope filled with prizes and discounts that can be redeemed throughout the property, and a winner will be selected for a $500 shopping spree.

Shoppers can also make qualifying purchases in The Avenue on select days for a chance to receive an exclusive gift with purchase.

American Dream’s Lunar New Year Performance Series will feature fashion shows, traditional lion dances and live bands throughout January and February at the Dream Stage located at Court A, Level 1, and The Avenue:

• Jan. 11, 18; Feb. 15, 22, 1 to 6:30 p.m. at The Avenue: 8th US Starlight Youth Talent Competition – Performers will gather for a series of events featuring curated programs to celebrate the piano music and highlighting the future of classical performance.
• Jan. 12: RNNL Dance Showcase, 2 to 4 p.m., The Dream Stage (Court A, Level 1) – RNNL Dance, a New York dance studio that blends Asian art with original choreography, will present a performance that includes a mix of styles such as Hip-hop, Swag, Jazz Funk, Lyrical, Waacking and K-pop.
• Jan. 24 to Feb. 12, 2 to 4 p.m., Merlin Court (Court A, Level 1): Global LNY Photography Competition – Presented by the North America Photography Association (NAPA), this showcase features works selected from thousands of global submissions for the 2025 Global LNY Photography Exhibition.
• Jan. 25: Student and Teacher Piano concert, 3:45 to 6:45 p.m., The Avenue – Showcasing inspiring performances by students and teachers from Music Pathway Studio and L&M Inspirational Music Center, with support from Steinway. This event celebrates the talents of both adult and child performers, along with the expertise of their teachers, for an afternoon of exceptional music and artistry.
• Jan. 26: American Youth Spring Festival Gala, 1 to 6 p.m., the Dream Stage (Court A, Level 1) – The festival will feature hundreds of performers from across the country as they pay tribute to their heritage. Also, the 300-foot-high Observation Wheel will be illuminated in red to commemorate the year of the Snake and will offer 27 climate-controlled gondolas for guests to ride.
• Jan. 31: Lunar New Year Gala, Lion Dance and Cultural Performances
• Feb. 1: Lunar New Year Spectacular, noon to 5 p.m., The Dream Stage (Court A, Level 1) – American Dream’s annual Lunar New Year celebration returns with a five-hour program featuring hourly lion dances, kung fu, traditional music, dance, fashion shows, singing, opera and an acrobatics performance.
• Feb. 2: AAAH! Lunar New Year – Golden Blessings Market
• Feb. 8: Sunflower Lantern Festival Gala
• Feb. 9: BYO Lunar New Year Concert
• Feb. 16: Walk of Legend Fashion Show
• Feb. 21: Sunflower Spring Piano Recital

American Dream Mall is located at 1 American Dream Way, East Rutherford.