Women’s fashion brand LOVE Binetti will debut its first permanent location in Palm Beach Wednesday.

After several years of operating pop-up stores at The Colony Hotel and in the Paramount Building, the brand founded by fashion designer Diego Binetti will unveil a new high-end concept shop at 313 ½ Worth Avenue in Via Bice.

It will feature premium fashion, fine jewelry and accessory brands from CarrieForbes, Il Bisonte, Maria la Rosa, Sensi Studio Italy and others, the brand said. Featured collections are Fall 2023 and Resort/Spring 2024.

Store hours are Monday through Saturday from 10 a.m. to 6 p.m. and Sundays from 10 a.m. to 5 p.m.

“Our line is for a very well-traveled woman that has a very nomad heart with a city-slicker vibe,” Binetti told the Daily News in February.

Binetti, who studied fashion at the Miami International University of Art and Design and at the Institute of Marangoni in Milan, Italy, served as the creative director for the New York City-based fashion brand Jill Stuart before launching his first women’s fashion line, the Binetti Collection, in 2001.

A sister collection, LOVE Binetti, followed in 2011. The brand includes dresses, jumpsuits, tops and sweaters, skirts, outerwear and accessories.

In addition to Palm Beach, LOVE Binetti also has a location in Sag Harbor, New York.

For information on LOVE Binette, visit diegobinetti.com/.

Jodie Wagner is a journalist at the Palm Beach Daily News, part of the USA TODAY Florida Network. You can reach her at [email protected]. Help support our journalism. Subscribe today.