QSR brands are constantly on the hunt for ways to broaden appeal and catch the attention of newcomers, which is exactly what’s at work with these new Domino’s menu items arriving in the UK.

The latest additions to the brand’s menu are focused on nutrition with veggies and sensible portions in the spotlight for customers to take note of. The various new additions including the new Loaded Veg and Loaded Veg with Chicken pizzas alongside a new Thin & Crispy pizza base, which each keep calories conservative at around 400 to less than 600-calories. The items come as part of the wider Domino’s Nutrition Strategy.

Chief Marketing Officer Saran Barron spoke on the new Domino’s menu items saying, “Our sustainability strategy is at the heart of our ambition to deliver a better future through food people love. We are committed to being a responsible business in the food industry by providing more choice and balanced options. These latest additions are part of our mission to innovate and offer something for everyone at Domino’s, without missing out on the same great taste.”