Family health and nutrition brand Fitspire has raised $1 million in a bridge funding round ahead of its Series A funding, pushing the Delhi-based startup’s valuation to more than Rs 100 crore. 

The round was led by McDonald’s India (North and East) promoter Anant Agarwal, MM Agrawal Group (MMG), and angel investors from AKG Financials.

The startup plans to use the raised capital to expand its market presence, improve brand visibility, develop fresh revenue streams and grow its ecosystem.

It has previously raised money from several investors, including the Jaipuria family office, LC Nueva Capital’s Sohil and Ashish Chand, Redcliffe Group’s Dheeraj Jain, Fluid Ventures’ Amit Singhal, Next 5 Ventures Oman’s Ivor Braganza, and international singer Sukhbir Singh.

What does Fitspire do?

Founded in 2020 by Vipen Jain, Nidhi Jain, and Hinah Sawhney, Fitspire has been focusing on a variety of health and nutrition products, particularly in the protein category.

The fresh investment will fuel growth across new product lines, quick commerce channels, offline business initiatives, and international opportunities.

The startup claims that its sales have increased by more than 150% this year, driven by a jump in consumer demand for healthy alternatives.

Introducing a new range of products

As part of its expansion plans, Fitspire is introducing a new range of protein-rich products under its “House of Protein” portfolio. This includes shakes, cookies, chips, spreads and bakery items.

The startup aims to capture 2% of India’s nutrition market, which is estimated at $11.85 billion and is projected to grow to $28.70 billion by 2032.

Fitspire also claims to have formed partnerships with vending machine providers like Vendiman and Grubox to place its products in airports, offices and public spaces, and it has tied up with platforms such as Supply Port, Buyceps, Coco Mart and Bon Voyage to reach more consumers nationwide.