Ultimate Pet Nutrition has announced that actor and animal lover Rob Lowe has joined the brand as chief pet advocate. Lowe, known for his roles in iconic films and television shows, is also a dedicated dog dad with five furry family members. In his new role, Lowe aims to help pet owners make informed choices for their pets’ well-being.

“Dogs have brought immense joy to my life, and I want every pet to live their healthiest, happiest life,” says Lowe. “Partnering with Ultimate Pet Nutrition and Dr. Richter is an incredible opportunity to spread awareness about better pet care.”

Founded by veterinarian Dr. Gary Richter, Ultimate Pet Nutrition offers scientifically formulated pet food, supplements, and wellness solutions. Notable products include Nutra Complete, a nutrient-rich, freeze-dried dog food, and Nutra Complete Infusions, enhanced with organic bone broth and nutrients like glucosamine and chondroitin to support pet health.

“We are beyond excited to welcome Rob Lowe to our Ultimate Pet Nutrition family,” said Dr. Richter. “Rob’s focus on health and his dedication to animal rescue aligns perfectly with our mission to enhance the lives of pets through advanced nutrition.”

Ultimate Pet Nutrition is also committed to supporting animals in need through partnerships with organizations such as International Veterinary Outreach (IVO) and Pets For Vets. In response to recent wildfires in Southern California, the company has donated products to local animal shelters assisting displaced pets.

If you are curious about how you can help those animals affected by the disaster, these organizations are still accepting donations and offering critical aid to those in need:

Adapted from a press release.