The fashion jewelry brand is rolling out displays to more than 700 Kohl’s stores across the U.S., stocking its in-store sections with jewelry as well as accessories, cosmetics, and seasonal items.
Within each Kohl’s, Claire’s will have three display formats.
One product display will be tailored for Gen Alpha and children, stocked with hair accessories, jewelry, and cosmetics.
For Gen Z, there will be a display of those items geared to a more mature audience.
There will also be a display of seasonal and novelty items near the checkout.
Last year, Claire’s inked a deal with Macy’s, and is now available in more than 125 locations, including eight of its flagships.
Claire’s has partnered with more than 40 retailers worldwide, including CVS, Amazon, Toys R Us, Kroger, Asda, and Tesco. The retailer also operates 2,750 of its own stores.
In July, Claire’s shared plans for revamping its piercing business, and expanding its retail presence in Europe and with partner stores worldwide.