Samsung TV Plus has announced that it has nearly 700 streaming channels now in the US – claiming ti offer more than any of the other major FAST platforms.
The curated line-up includes more than 100 exclusive channels and delivers entertainment across all key categories including live sports, music, kids, Spanish language, K-Content, films and popular TV shows; plus, comprehensive local news coverage in 114 DMAs.
Samsung TV Plus announced 88 million monthly active users in 2024, and saw record-breaking growth that continues in abundance today with engagement in Q1 2025 having surged by over 30 per cent year-over-year. In addition to continued investment in its linear offering, Samsung TV Plus has amplified its focus on on-demand and has added over 70 per cent more shows and movies to its library, resulting in a 177 per cent year-over-year increase in hours viewed.
The Samsung TV Plus global service offering has also expanded to include over 3,500 channels.
“With Samsung TV Plus, we’ve transformed what streaming can be by offering premium, personalised entertainment at a scale no other FAST service can match,” said Salek Brodsky, Senior Vice President and General Manager at Samsung TV Plus. “This year, we’re deepening that commitment by delivering even more high-quality content, richer viewing experiences, and greater variety of programming to ensure audiences always have something exceptional to watch.”
All the Audiences Brands Love
Samsung TV Plus is proving popular among key advertiser demographics – including Gen Z, Millennials, Gen X, and 18-49–resonating with both brands and content producers looking to effectively reach audiences at scale. Samsung Ads’ innovative ad solutions allow brands to capitalise on high impact moments across the consumer journey, from reaching audiences with Contextual Audience Collectives built around top-performing content genres, to interactive shoppable and actionable ad experiences designed to drive outcomes.
According to Michael Scott, Vice President and Head of Ad Sales and Operations for Samsung Ads, “Samsung TV Plus’ robust content offering delivers even more opportunities for advertisers to reach their most desirable audiences by powering our AI-driven contextual offering. With Samsung TV Plus, brands and agencies can connect with their most important audiences in relevant, brand-safe environments to yield deeper connections and measurable outcomes.”
As the #1 streaming app on Samsung devices, Samsung TV Plus says it is in a unique position to connect and enrich advertisers, content creators, and viewers. 2025 is about building on Samsung’s fertile landscape for engaged audiences with high-quality content, thoughtful and intuitive user experiences, and even more ways to discover and consume the best streaming has to offer.