MEMA announced its 2025 Aftermarket Technology Conference will take place from Oct. 5-7 in Springfield, Missouri. The association describes it as the top technology event in the North American aftermarket. The technology conference will showcase critical and emerging technologies, including e-commerce, repair shop automation, data analytics, AR/VR, blockchain, AI, remote diagnostics, digital marketing, ADAS and product information management.
O’Reilly Auto Parts Partnership Elevates Technology Conference
This year’s technology conference will feature a partnership with O’Reilly Auto Parts. The event will include an executive welcome from O’Reilly’s President, Brent Kirby. Attendees will participate in speed networking meetings with various O’Reilly departments. An exclusive O’Reilly technology town hall will also be part of the agenda.
Expert Presentations and Technology Tracks
MEMA highlighted the conference’s focus on future-focused presentations from industry experts. These presentations will cover key technologies such as e-commerce, EV charging, data analytics, AR/VR, blockchain, AI, remote diagnostics, digital marketing, ADAS and product information management. Concurrent technology tracks will address automotive technology, business technology, commercial vehicle technology and remanufacturing technology.
Startup Challenge and Awards
The event will feature the third annual MEMA Aftermarket Startup Challenge. Startups will pitch their technologies to a panel of venture capital experts. Conference attendees will vote for their favorite startup pitch in real time. The Business Technology Council will also present the Aftermarket Technology Innovation Award and the Think Tank Awards.
Insights from Industry Leaders
Chris Gardner, senior vice president of programs and technology at MEMA Aftermarket Suppliers, emphasized the event’s significance. “The 2025 Aftermarket Technology Conference will bring together innovators and leaders who are shaping the future of the aftermarket,” he said. “With O’Reilly Auto Parts as a key partner this year, attendees will gain even deeper insights into how technology is transforming every corner of the supply chain—from shop floors to customer engagement. Missing the event means individuals and their companies will fall behind the technology curve.”
Registration Now Open
Registration for the conference is open, and MEMA will announce more session details soon. Click here for more information and to secure your registration.