The latest report by IMARC Group, “India Television Market Size, Share, Trends and Forecast by Technology, Screen Size, Features, End User, and Region, 2025-2033”, provides a comprehensive analysis of the India television market.
The study covers competitor and regional analysis, as well as a detailed breakdown of segments within the industry. The India television market size reached USD 12.22 Billion in 2024. Looking forward, IMARC Group projects the market to reach USD 34.99 Billion by 2033, exhibiting a CAGR of 12.40% during 2025-2033.
Report Attribute and Key Statistics:
• Base Year: 2024
• Forecast Years: 2025-2033
• Historical Years: 2019-2024
• Market Size in 2024: USD 12.22 Billion
• Market Forecast 2033: USD 34.99 Billion
• Market Growth Rate: 12.40% (2025-2033)
India Television Market Overview:
India television market is expanding with high momentum due to enhanced consumer demand for smartness features, access to regional content, and cheap internet availability. Advances in technologies and enhancing penetration in the non-metro areas are also pushing market growth. Lifestyle transformation and digitalization are transforming audience viewing patterns among metro viewers as well as rural viewers. Through product innovation and larger distribution networks, India television market share is expected to see steady growth.
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India Television Market Trends and Drivers:
One of the trends in the Indian television market is the rising need for large-screen smart TVs as consumers prefer more immersive home entertainment. For instance, in November 2024, Indkal Technologies unveiled Acer’s M series hybrid mini-LED QLED TVs in India with 65-inch and 75-inch variants, Android 11, 1,400 nits of brightness, and more elaborate display capabilities. Demand for screen sizes greater than 50 inches is increasing due to declining prices, enhanced content accessibility, and the habit of connected living.Intelligent features such as integrated streaming apps, voice interfaces, and wireless casting are emerging as default necessities. City dwellings are driving the trend, which will soon be extended to rural and semi-urban segments through building digital infrastructure. Suppliers are introducing innovations with progress in display resolution, slim form factors, and power efficiency. This trend towards large, feature-rich televisions is transforming consumption behavior and viewing.
India television consumption is primarily driven by growing internet penetration, increasing disposable income, and changing consumer behavior towards digital content. Government initiatives like Digital India and the extremely high rate of 5G network deployment are helping to make smart televisions accessible in rural as well as urban areas. The growing popularity of over-the-top (OTT) platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar is also boosting the sales of smart TVs. Additionally, the declining prices of large-screen TVs, combined with enhanced specifications, are making them affordable. Growth of retail, EMI funding, and online sale platforms are all driving the consistent expansion of the industry all over the country.
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India Television Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on technology, screen size, features, and end user.
By Technology:
• LED
• OLED
• QLED
• Others
By Screen Size:
• Below 32 Inches
• 32-43 Inches
• 44-55 Inches
• Above 55 Inches
By Features:
• Smart TV
• Non-Smart TV
By End User:
• Residential
• Commercial
By Region:
• North India
• West and Central India
• South India
• East and Northeast India
Competitive Landscape:
The report provides detailed insights into the competitive structure and profiles of major players in the India television market.
Key players include:
• Samsung Electronics Co., Ltd.
• LG Electronics Inc.
• Sony Corporation
• Panasonic Corporation
• Xiaomi Corporation
• TCL Technology Group Corporation
• OnePlus Technology (Shenzhen) Co., Ltd.
• Haier Group Corporation
• Micromax Informatics Ltd.
• Intex Technologies (India) Ltd.
India Television Market News:
• In July 2024, Hisense had rolled out its cutting-edge series of Mini LED, Google TV, QLED, and 4K smart TVs in India. The series features the Q7N, U7N, U6N Pro, and E68N models, equipped with advanced technologies such as Quantum Dot, Dolby Vision, Dolby Atmos, and a 240Hz refresh rate to provide an immersive gaming experience. These models provide superior picture and audio quality, elevating the home entertainment experience.
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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Contact Us:
IMARC Group
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About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
This release was published on openPR.