FORMULA 1, the pinnacle of international single-seater auto racing, has launched a limited edition merchandise collection ahead of the global summer premiere of the upcoming sports film F1, releasing worldwide on June 25 and in the United States on June 27.
Starring Brad Pitt and directed by Joseph Kosinski — acclaimed for visually stunning films such as TRON: Legacy (2010) and Oblivion (2013) — the film promises a high-octane, emotionally-charged drama, brought to life by Apple Original Films and the visionary team behind Top Gun: Maverick.
Set against the adrenaline-fuelled backdrop of elite motor racing, the film follows the story of Sonny Hayes (Brad Pitt), a former F1 prodigy from the 1990s whose highly-promising career was nearly cut short by a devastating crash. Three decades later, Sonny is drawn back onto the track as a freelance driver, recruited by his former teammate Ruben Cervantes, played by Javier Bardem, now the owner of the struggling F1 team, APXGP. Desperate to revive his dying team, Cervantes convinces Sonny to return — but racing glory comes at a price.
Joining him is rising star Joshua Pearce, played by Damson Idris, a fiercely ambitious rookie determined to make a name for himself. But as the engines roar, Sonny soon learns that in the world of FORMULA 1, even your own teammate can be your fiercest competition. Haunted by the ghosts of his past and navigating the pressure of a comeback, Sonny must confront the truth: redemption isn’t a solo race.
In celebration of the film’s release, FORMULA 1 has launched a globally available, limited edition merchandise collection through the official F1 Store. The collection features unisex hoodies, graphic t-shirts, and headwear, all styled in the sleek black-and-gold colourway of the fictional APXGP team.
Bold geometric prints, wavy patterns, and understated APXGP logos create a striking visual identity that blends sporty utility with streetwear minimalism. The collection is a standout fusion of pop culture, fashion, and performance, appealing to a new generation of fans.
Fleece-lined hoodies are available in both black and off-white, while caps and bucket hats provide a stylish way to keep cool this summer. For film buffs and fashion lovers alike, graphic tees featuring collages from actual stills in the movie offer a wearable slice of cinema.
With prices ranging from $55 to $125, the collection is poised to be a hit among F1 enthusiasts, cinema-goers, and style-conscious fans alike — a perfect intersection of speed, storytelling, and street style.
Pictures courtesy: FORMULA 1