For someone who has been famous since the late 1990s, Victoria Beckham is surprisingly busy in the 2020s.

After many years of making a loss, her eponymous fashion company saw revenue growth of more than 50 per cent in 2023, and shrank its operating losses before tax to £2.9 million (about US$3.9 million), putting it on the road to profitability, no small thing for an independent luxury fashion brand.

This year is looking no less buzzy for Victoria. For the first time ever she showed her resort collection in person, rather than digitally, at a glamorous trunk show at Centurion New York, where American Express’ Centurion members could have an early pick of the pieces.

“It’s hard work and determination that has built the brand into what it is now, and why I’m so proud as an independent brand to be able to say I’m profitable,” she said in an interview.