The Vitamin Shoppe is partnering with GenoPalate to offer DNA-based nutrition kits online, giving customers personalized health insights, supplement recommendations and access to registered dietitians
The Vitamin Shoppe is expanding into genetic-based health tools through a new partnership with GenoPalate, a Wisconsin-based nutrigenomics company specializing in personalized nutrition.
As part of the deal, GenoPalate’s At-Home DNA Collection Kit, $199, is now available on The Vitamin Shoppe’s website, which analyzes more than 400 genetic markers and delivers a customized nutrition report that includes insights, personalized recipes and supplement recommendations.
“We are excited to collaborate with The Vitamin Shoppe to bring our cutting-edge personalized nutrition solutions to more people,” GenoPalate CEO Dr. Asif Naseem said. “Our mission is to empower individuals with the knowledge and tools they need to take control of their health. This partnership enables us to make DNA-based nutrition more accessible than ever.”
A complimentary consultation with a Registered Dietitian is also available.
“As we expand our marketplace into the leading online destination for health and wellness innovation, we are pleased to introduce GenoPalate’s personalized nutrition offering,” The Vitamin Shoppe president Muriel Gonzalez said. “This launch brings access to DNA-based nutrition insights to our customers, helping them make more personalized choices about dietary supplementation.”
