Imagine the world of difference it would make to the environment if all of our wardrobes could turn eco-conscious. Guess what, these five Indian brands can make your fashion and accessory game not only full of swag, but also environmentally conscious! On World Environment Day, here’s exploring five fashion and accessories brands that can help you style it gorgeous, green and clean.
- Daughters of the Ganges
Daughters of the Ganges is a socially conscious brand making sustainable jewelry. It is the perfect GenZ go-to brand for quirky, elegant and eco-friendly accessories. Each piece in their collection is made with vibrant detail and an eye-catching aesthetic that is sure to brighten up the most regular outfits in your closet. From earrings, necklaces, to bracelets, you can pick your favorites from their wide spread of stylish, sustainable products.
- Zouk
A brand that has defined the gen Z bag aesthetic, Zouk is famous for its beautifully patterned, spacious and durable bags made using vegan leather, ikat, jute and khadi. The brand is PETA approved, which means no animals are hurt during the making of its products. Every product is conceived and crafted by artisanal communities in India, which adds a touch of authentic tradition to the brand. Their range includes tote bags, office bags, duffle bags, wallets, laptop bags and more.
- Runway Nagaland
This is an all-woman artisan brand making handcrafted jewellery and handloom accessories. Blending tradition and contemporary fashion, these products are made with attractive textures, colors and bead patterns. The jewellery created by these women artisans can go with every Indian outfit, whether it is a saree, salwar suit or kurta set, as well as add a fresh, original touch to western outfits like flowy dresses or shirts.
- Mix Mitti
This is a green fashion brand that makes clothes from cotton fabric, duck cloth and hemp cloth, which is fully biodegradable. The environmentally conscious accessories brand was founded by Shivangi Bajpai, a wildlife photographer. A part of the earnings of the brand goes to animal welfare organizations, which adds to its eco-friendly mission and vision.
- Beej
Established by Arundhati Kumar in 2020, Beej makes handbags, clutches, wallets, iPad sleeves and covers using plant-based materials like Desserto, Cork and Pinatex. While Pinatex is made from pineapple plant leaves into a natural, non-woven textile, Desserto is made from the pulp of the Nopal Cactus. Cork, on the other hand, is directly derived from the bark of the Cork Oak tree. These are all sustainable, durable as well as eco-friendly materials, encouraging the green fashion movement.
Pictures courtesy: Websites of respective brands