NIQ, FoodHealth Team on Comprehensive Nutrition Intelligence Tool


FoodHealth Co. Main Image

With the integration of the FoodHealth Score, NIQ clients will be able to connect product data with real-world health impact.

Consumer intelligence company NielsenIQ (NIQ) and FoodHealth Co. have revealed a collaboration to integrate the FoodHealth Score, a nutrition intelligence tool, into NielsenIQ’s global data ecosystem. This marks the first time that NIQ will offer a comprehensive nutrient scoring system. Developed by FoodHealth Co., the FoodHealth Score is a data-driven metric that evaluates foods based on nutrient density and ingredient quality. 

“Consumers are increasingly prioritizing health in their food choices, and the industry is taking notice,” said Marsha McGraw, global head of partnerships and verticals at Chicago-based NIQ. “By integrating the FoodHealth Score, we’re giving retailers and manufacturers a clear, data-backed way to evaluate product health impact and respond to evolving consumer expectations. This isn’t just about data, it’s about shaping a healthier food landscape.”

[RELATED: NielsenIQ, VusionGroup to Bring New Level of Connectivity to Physical Commerce]

Under the collaboration, the FoodHealth Score will be integrated into NIQ’s licensable data tools, allowing retailers and manufacturers to evaluate how their products compare to others on health and to meet consumer demand for such information.


Leave a Reply

Your email address will not be published. Required fields are marked *