Hilary Duff’s Latest Venture Is What Home Fragrance Dreams Are Made Of


What’s the story behind the names for the three debut scents?

The first one, Mint Disco on Ice, really plays into Below 60°’s [ethos]. It’s a lavender, mint, and glacial waters scent that’s really fresh and kind of cooling. I feel like it’s totally unisex. And then If Citrus Were a Feeling is heavily citrus-influenced, but it has some floral notes and a little bit of wood to balance it out. And then there’s Vanilla Buys a Timeshare in Paradise—obviously, these titles are really playful. I’m inspired, I’m such a sucker for good marketing. A great name and a story really involves me and I feel like that involves the customer and it just takes you there.

In LA I’m sure the weather is not crisp and autumnal quite yet, but we’re all kind of settling in for fall at home in these next couple of weeks. Are you the kind of person who becomes a homebody and hibernates in the fall?

For sure. I mean, there’s a lot more cooking going on in my household. We light the fire kind of prematurely in Los Angeles, we’re just so ready to use it. We actually just remodeled our backyard, too, so we have a firepit back there.

And the scent helps set a cozy tone. Walking into someone’s house, that’s one of the first things that leaves an impression on you—I know it sounds weird to say “what a family smells like,” but you know those homes that you walk into and you’re like, “Oh, yeah, it smells like you guys in here!” I like that. And I like to set an ambiance in an environment that represents me and what I’m into in the moment and the season.

You still have that chicken coop in your yard, right?

Yes! And unfortunately there’s no Below 60° products strong enough yet to take care of those chickens.


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