SOUTH SIOUX CITY, Neb. (KTIV) – The future of technology is being showcased right here in Siouxland this week.

North Sioux City-based Sterling, a leader in technology, is hosting its annual National Sales Meeting this week.

This event brings together their employees and worldwide partners to showcase the latest technologies and get a glimpse of the future of technology, things like artificial intelligence, 6-G services, digital interactive personalities, and more, to enhance the human experience.

“When you look at the future of technology, AI and all of the different functions around it are really going to complement our workforce and our human capital,” said Eric Freer, Director of Business Development and Strategic Marketing for Sterling. “Make our jobs so we can be more productive. With every technology change, advancement has come and our lives have become easier and we’ve become more productive and comfortable as we’ve gone through our own life.”

Several industry leaders were on hand, presenting their latest advancements and innovations. Many say, working together to bring the latest emerging technologies to the world is essential, which is the goal for Sterling.

“The companies that we work with deliver global solutions, technical solutions to our government, to provide industry, state and local higher education. So it’s really important that we get together as a group and decide what the future holds for us,” said Sterling CEO, Brad Moore.

This was the 7th year Sterling held its National Sales Meeting here in Siouxland.

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