“Self-expression is something I’ve valued since childhood, and Claire’s has always been my favorite destination for items that allow me to showcase my personal style,” says Aphmau. “As a young girl, I would head to Claire’s to find the lip gloss that best told my story, and

now I tell my stories through the worlds that I’ve created. My partnership with Claire’s has been particularly special because through our shared ethos of self-expression, we have created products that give me the opportunity to story-tell amongst a wider audience, and I am so excited to continue doing so as our partnership expands.”