Rochester, N.Y. (WHAM) — It’s the most wonderful time of the year!

A Rochester holiday tradition returned Friday, as WARM 101.3 made its annual switch to Christmas music.

The “Holiday Gift of Music” kicked off at noon, with Brenda Lee’s “Rockin’ Around the Christmas Tree” chosen as the first song of the season.

The marathon will continue 24/7 through Christmas Day and likely beyond, as WARM 101.3 traditionally continue playing holiday favorites for a few days afterward.

Click here to listen