6 South Asian-founded beauty brands to know and love during Diwali


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Diwali, a five-day festival of light that originated in India, kicks off on Nov. 12 with celebrations going on around the globe. To help mark the festivities, Sephora Canada has shared a list of six South Asian-founded brands to know and love, from wellness offerings to makeup must-haves. Here are a few favourite products from the brands to check out.

Blume Meltdown Acne Oil

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There’s a common misconception that oil and acne don’t go together. The brand Blume battles that misconception with its acne-fighting oil treatment. Featuring all-natural ingredients such as black cumin seed oil, rosehip oil and chamomile, the formula helps to hydrate and clarify acne-prone skin.

$65 | Sephora

TULA Skincare 24-7 Moisture Hydrating Day & Night Cream.

TULA Skincare 24-7 Moisture Hydrating Day & Night Cream

Get all-in-one moisture with this day-to-night face cream from TULA. Suitable for normal to oily skin, the lightweight cream features a blend of hyaluronic acid, apple, watermelon, squalane and more to address common skincare concerns such as dryness, redness and loss of firmness.

$79 | Sephora

Fable & Mane HoliRoots Pre-wash Hair Treatment Oil.

Fable & Mane HoliRoots Pre-wash Hair Treatment Oil

Hair oiling is an ancient South Asian self-care ritual that benefits scalp and strand health. The brand Fable & Mane offers several options for shoppers to try hair oiling at home including this pre-wash treatment oil, which features Dashmool, Ashwagandha, and castor oil to nourish, hydrate and strengthen.

From $22 | Sephora

Kulfi Underlined Kajal Clean Waterproof Long-Wear Eyeliner.

Kulfi Underlined Kajal Clean Waterproof Long-Wear Eyeliner

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Add a dose of drama to your eyes with this waterproof and smudge-proof Kajal eyeliner from Kulfi. The award-winning eyeliner boasts aloe vera extract and vitamin E to provide smooth wear while intense pigments pack a punch of eye-defining colour.

$27 | Sephora

Live Tinted Huestick Multistick Color Corrector.

Live Tinted Huestick Multistick Color Corrector

Makeup and skincare come together for the perfect mashup with this multipurpose stick from Live Tinted. Boasting skin-loving ingredients such as hyaluronic acid, squalane and vitamin C, the “tone-balancing ” product offers four-in-one colour for the lips, eyes and cheeks.

$34 | Sephora

Wander Beauty Baggage Claim Eye Masks.

Wander Beauty Baggage Claim Eye Masks

You may not be able to skip the stress of the holiday season, but you can look like you did thanks to these eye masks from Wander Beauty. Featuring a trio of powerhouse ingredients — peptides, amino acids and hyaluronic acid — the individually-packaged gold foil eye masks promise to hydrate and brighten the eye area while reducing the appearance of dark circles.

$35.50 | Sephora

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