Small Business

Socially responsible apparel

Before NEOCOCO, Amrita Thadana graduated from the Parsons School of Design, The New School, and worked as a Fashion Stylist for 15 years. She spent most of her weekends volunteering with resettlement organizations which immediately opened her eyes to the magnitude of the refugee crisis. While interacting with many displaced + refugee women, Amrita took the time to carefully listen to their stories surrounding oppression, women’s rights, racism, and sexism and understand their needs. She quickly learned that refugees still face massive challenges after receiving asylum — some of which include finding housing, overcoming language barriers, adjusting to a different culture, securing a job, surviving on food stamps, and using transportation. With hopes of making a positive difference, Amrita founded NEOCOCO in the fall of 2017. Starting a social impact company that empowers refugee women through community, femininity, and hand embroidery has allowed Amrita to combine her fashion experience with a cause that’s very close to her heart.