New options for creators, viewers, and artists

We’ve heard continuous feedback from our community, including creators, viewers, and artists, about the ways in which emerging technologies could impact them. This is especially true in cases where someone’s face or voice could be digitally generated without their permission or to misrepresent their points of view.

So in the coming months, we’ll make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using our privacy request process. Not all content will be removed from YouTube, and we’ll consider a variety of factors when evaluating these requests. This could include whether the content is parody or satire, whether the person making the request can be uniquely identified, or whether it features a public official or well-known individual, in which case there may be a higher bar.

We’re also introducing the ability for our music partners to request the removal of AI-generated music content that mimics an artist’s unique singing or rapping voice. In determining whether to grant a removal request, we’ll consider factors such as whether content is the subject of news reporting, analysis or critique of the synthetic vocals. These removal requests will be available to labels or distributors who represent artists participating in YouTube’s early AI music experiments. We’ll continue to expand access to additional labels and distributors over the coming months.