Calling all Sports & Active Nutrition start-ups!


SANS 2024 will take place at the Hyatt Regency in San Diego in beautiful Mission Bay, February 12-14, 2024. The event bridges the science and business of the sports & active nutrition categories. This year’s edition was the largest to date, attracting over 230 attendees from across the world of sports & active nutrition.

One attendee of our 2023 event stated: “The networking was amazing! The attendees consist of many highly educated experts in our industry, and very reputable companies. The presentations were very informative.”

Another attendee stated: “SANS is an excellent opportunity to learn more about current and future trends in the sports nutrition industry.”

Start-up Stars

And as part of our content program, we on the lookout for sports nutrition-related start-ups to join our cohort of Start-up Stars!

If you are an innovator in the space and you are confident you can stand out in a competitive environment, then we want to hear from you!

We’re seeking consumer-facing entrepreneurial, science or technology-based start-ups to join our community. Our three winning Start-up Stars will be invited as a guest of NutraIngredients-USA to take part in the Sports and Active Nutrition Summit in San Diego.

It is FREE to enter and to be eligible all companies must:

• Have started no earlier than 2019

• Be ‘independently owned’. This is defined as a business that is substantially owned by its founders and/or a group of independent investors; is not quoted on any other stock market; and is not a subsidiary or associated company of another business.

• Be based and founded in North America.

For more information and to apply, please click HERE​​.

A booming market

The whole performance nutrition supplements category grew by an impressive 34% for the 52 weeks ending August 13, 2023, according to data from SPINS.

The 2024 Sports & Active Nutrition Summit will feature expert speakers from GNC Live Well, Wild.AI, TYM Performance, AHPA, SPINS, Thorne HealthTech, Move Nutriton Network, Lifenome, the University of Ghent, Dublin City University, University of Arkansas for Medical Sciences, and more, the upcoming Sports & Active Nutrition Summit is not to be missed.

Registration is already open for the three-day event​. The event program features presentations and panel discussions from a range of stakeholders, including industry, academia, regulatory, market experts, and more!

Market-leading content

The Sports & Active Nutrition Summit​ will feature sessions focused on:

The Evolving Sports Nutrition Market
The Regulatory Landscape: Clouds on the horizon or a bright new dawn?
Disruptive Tech – from wearables to A.I. for Ingredient Innovation
Women’s Health
The Microbiome – an Untapped Opportunity
Innovative Ingredients
Recovery
CEO Panel – state of the industry and what’s next?


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