Eighteen years after co-founding YouTube, Chad Hurley is back with a new startup, EyeTell, which uses artificial intelligence to generate short-form video scripts and content, according to two people familiar with the matter.

The five-month-old startup has raised a seed round led by Kevin Hartz’s A-Star Capital with an investment from Ron Conway’s SV Angel, according to one of the people. The size of the investment and valuation could not be learned. The deal adds to the list of founders with experience at major tech companies who are now pursuing generative AI—software that automatically generates code, text or video based on descriptions of what customers want to see.